Note: The job is a remote job and is open to candidates in USA. athenahealth is a healthcare technology company focused on delivering accessible, high-quality, and sustainable healthcare solutions. The Payer Marketing Manager will develop and execute payer segment go-to-market strategies and integrated marketing programs to drive pipeline, market penetration, and revenue growth. The role will lead cross-functional campaign planning, performance analysis, reporting, and optimization across the payer customer journey.
Responsibilities
- Develop and execute payer segment go-to-market strategies aligned to business objectives, priority audiences, buyer needs, and revenue growth goals
- Analyze payer market trends, competitive dynamics, buyer personas, audience sub-segments, and performance signals to inform segmentation, messaging, campaign planning, and strategic recommendations
- Partner with Sales, SDR/Inside Sales, Product Marketing, Integrated Campaigns, Marketing Operations, and Commercial Operations to align strategy, execution, data quality, stakeholder communications, and sales outreach plays
- Oversee integrated marketing program execution from planning through post-launch analysis, ensuring coordinated messaging, channel activation, campaign performance tracking, and continuous optimization
- Build executive-ready reporting that connects marketing activity to KPIs such as engagement, conversion, meetings, pipeline, bookings, revenue influence, and segment growth; provide weekly, monthly, quarterly, and ad hoc insights with clear recommendations
- Maintain segment marketing calendars, activation plans, and operational rhythms that support visibility, accountability, and timely delivery across cross-functional teams
Skills
- Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, or a related field
- 6+ years of experience in B2B marketing, segment marketing, marketing strategy, commercial operations, demand generation, or related roles
- Demonstrated ability to develop go-to-market strategies, audience segmentation plans, integrated campaigns, and performance reporting across multiple channels and stakeholder groups
- Strong analytical skills with experience translating market, campaign, sales, and operational data into actionable recommendations for leadership and cross-functional partners
- Proven ability to collaborate with and influence Sales, Marketing, Product, Operations, and other stakeholders to drive aligned execution and measurable business outcomes
- Excellent communication, organization, and project management skills, with the ability to manage multiple priorities and deliver high-quality work on deadline
- Healthcare technology or payer market experience preferred
- Experience working with or for a health payer in marketing, population health, quality, or a similar function
- Experience in healthcare technology, SaaS, or enterprise software
- Experience with marketing automation, CRM, attribution, dashboards, or campaign reporting
- Experience leveraging and integrating AI tools into campaign planning, content creation, and performance analysis workflows to improve efficiency, uncover insights, and support data-driven decision-making workflows
Benefits
- Annual discretionary bonus plan, depending on role eligibility
- Variable compensation plan, depending on role eligibility
- Equity plans, depending on role eligibility
- Health and financial benefits
- Commuter support, specific to each location
- Employee assistance programs, specific to each location
- Tuition assistance, specific to each location
- Employee resource groups
- Collaborative workspaces
- Some offices welcome dogs
- Flexible work arrangements that enable employees to find a balance between office and non-office work
- Book clubs
- External speakers
- Hackathons
- A company culture based on learning
- The support of an engaged team
- An inclusive environment where all employees are valued
Company Overview