Note: The job is a remote job and is open to candidates in USA. The Channel Company provides data-driven growth acceleration solutions and services for the IT channel. The Partner Marketing Manager leads partner-led marketing initiatives, including go-to-market strategy, MDF-funded campaign execution, partner enablement, agency coordination, and performance optimization.
Responsibilities
- Lead partner led marketing and go to market development by helping partners design, execute, and optimize GTM strategies aligned to shared business objectives
- Own campaign execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions
- Manage Marketing Development Funds (MDF) across assigned partners—guiding planning, approvals, agency engagement, execution, and performance measurement to maximize ROI
- Enable partners to execute effectively by translating strategy into clear marketing plans, campaign playbooks, briefs, and enablement materials
- Activate and manage vendor and agency ecosystems, partnering with third party agencies to deliver MDF funded campaigns at scale
- Serve as the day to day marketing advisor for partners, leading weekly check ins, GTM planning discussions, and performance reviews
- Drive performance reporting and optimization, partnering with clients and internal teams to track results, analyze outcomes, and refine marketing strategies
- Support partner adoption of marketing platforms and tools, delivering training, best practices, and operational guidance to improve execution quality and speed
Skills
- 3+ years of hands on marketing experience, with a strong focus on partner led marketing, demand generation, or campaign execution
- Demonstrated experience managing MDF programs, including planning, execution with agencies or vendors, and ROI measurement
- Partner Marketing experience building and executing go to market strategies with partners or third party ecosystems
- Strong analytical and performance driven mindset, with comfort translating data into insights and optimizations
- Excellent communicator who can confidently influence partners, agencies, and internal stakeholders
- Highly organized and execution oriented, with the ability to manage multiple partners, campaigns, and timelines simultaneously
- Proficiency in Microsoft Excel, PowerPoint, and Outlook
- To be considered for this opportunity, you must reside in one of these listed states
- Background in B2B, technology, or agency environments preferred
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Tele-health
- Disability insurance
- Life insurance
- Health savings accounts
- Paid parental leave
- Company matched 401k
- Unlimited PTO
- Sick time
- 15 company paid holidays
- 100% remote work
- Flexible working hours
- Work/life balance
- Innovative, collaborative, and inclusive group of employees
Company Overview