Note: The job is a remote job and is open to candidates in USA. The Sage Group’s client is seeking a freelance Partner Marketing Manager to lead joint go-to-market execution with managed network service providers and other strategic partners. The role plans, launches, and optimizes partner-led marketing programs focused on Generative AI, collaboration, security, cloud migration, and qualified pipeline generation.
Responsibilities
- Design and execute partner-specific marketing playbooks that align offerings to target industries and customer segments
- Co-create integrated GTM plans with MNSP and other priority partners, including clear objectives, target audiences, timelines, and success metrics
- Develop and run campaigns and programs such as webinars, workshops, digital demand-generation, and field events to drive awareness and pipeline for GWS-based solutions
- Support partners in packaging and promoting solutions that incorporate Generative AI, collaboration, and secure productivity on GWS
- Localize and adapt global marketing assets into partner-ready content (campaign kits, email sequences, social assets, landing pages, pitch decks)
- Manage day-to-day program delivery: coordinate stakeholders, track milestones, manage budgets, and ensure timely execution across multiple partners
- Monitor program performance, analyze key marketing and pipeline metrics, and recommend data-driven optimizations to improve ROI and conversion
- Enable partners on marketing tools, MDF/co-op programs, and best practices to help them scale repeatable demand-generation motions
- Partner closely with sales, partner development managers, and product marketing to ensure alignment between marketing motions and sales priorities
- Document and share repeatable best practices and success stories that can be applied across the broader partner ecosystem
Skills
- 5–10 years of experience in partner marketing, channel marketing, or B2B technology marketing, preferably with cloud, SaaS, or productivity/collaboration solutions
- Proven track record building and executing joint marketing plans with technology, services, or reseller partners focused on enterprise or mid-market customers
- Solid understanding of demand-generation tactics (digital, events, ABM, content syndication) and how to measure pipeline impact and ROI
- Comfort working directly with partner sales and marketing teams, with the ability to influence without formal authority
- Excellent written and verbal communication skills; able to translate technical or solution concepts into clear, customer-centric messaging
- Strong organizational and project management skills with experience running multiple concurrent campaigns or programs
- Self-starter mindset suited to a freelance role: able to prioritize, execute, and report progress with limited supervision
- Experience marketing or supporting solutions related to collaboration platforms, cloud migration, or AI-driven products is highly desirable
Benefits
- Remote work
- Freelance engagement for 12 months
Company Overview