Note: The job is a remote job and is open to candidates in USA. Vertisystem, a MOURI Tech Company, is seeking a Partner Marketing Manager to drive partner marketing initiatives. The role involves creating marketing plans aligned with sales goals, collaborating with various teams, and managing partner campaigns to enhance demand generation.
Responsibilities
- Generate high quality partner-sourced pipeline, accelerate the sales cycle and build/strengthen customer preference via marketing with and through partners for client
- Create a partner marketing plan aligned to sales goals for the Global Partner Organization that incorporates key campaigns, considers all routes to market and leverages partner-led tactics
- Be a strong partner with Partner team leadership, taking ownership and accountability in driving demand and winning together
- Collaborate with the Global Strategic Programs and Field Marketing teams to drive incremental activities that expand access to new audiences such as key decision-makers and influencers
- Plan strategically with partners, and invest in partner-led activities for scale and reach
- Meet with partners and partner field teams in person and participate in key co-marketing activities
- Establish KPIs and continually evaluate the performance and ROI of partner campaigns and MDF investments against business goals; adjust to plans as needed
- Deliver regular, proactive communication with partner sales and marketing leaders, sharing pipeline results, trends and insights
- Manage MDF budget with excellence, ensuring spend drives optimal impact and ROI; ensure governance and compliance of investments in accordance with the Partner Program
- Foster a collaborative and high-performance culture within the team
- Provide coaching and development opportunities to team members, ensuring they are well-versed in solutions, partner business models, and business operations
- Scale impact via partner ready campaigns
Skills
- Generate high quality partner-sourced pipeline, accelerate the sales cycle and build/strengthen customer preference via marketing with and through partners for client
- Create a partner marketing plan aligned to sales goals for the Global Partner Organization that incorporates key campaigns, considers all routes to market and leverages partner-led tactics
- Be a strong partner with Partner team leadership, taking ownership and accountability in driving demand and winning together
- Collaborate with the Global Strategic Programs and Field Marketing teams to drive incremental activities that expand access to new audiences such as key decision-makers and influencers
- Plan strategically with partners, and invest in partner-led activities for scale and reach
- Meet with partners and partner field teams in person and participate in key co-marketing activities
- Establish KPIs and continually evaluate the performance and ROI of partner campaigns and MDF investments against business goals; adjust to plans as needed
- Deliver regular, proactive communication with partner sales and marketing leaders, sharing pipeline results, trends and insights
- Manage MDF budget with excellence, ensuring spend drives optimal impact and ROI; ensure governance and compliance of investments in accordance with the Partner Program
- Foster a collaborative and high-performance culture within the team
- Provide coaching and development opportunities to team members, ensuring they are well-versed in solutions, partner business models, and business operations
- Scale impact via partner ready campaigns
- Proven track record as a strategic partner to partner sales leadership, developing high trust relationships between partner sales, sales and marketing
- Adept at building and leading teams in a faced paced, dynamic environment
- Exceptional collaboration with field, solutions marketing, alliances, and campaign teams; be a great teammate to the broader organization
- Extensive knowledge and experience delivering partner demand generation programs and exceeding pipeline goals (to/with/through-partner motions, co-sell, joint plans)
- Strategic thinking, business acumen and creativity
- Ability to represent the partner business to all levels of sales and marketing leadership with proactive, data-driven communication
- Energy, passion and ambition; a get-it done mentality
- Expert at investing in activities that deliver access to audiences across the entire demand funnel
- Ability to thrive in a high growth environment
- Excellence in MDF budget management
- Experience developing plans considering GSI, MSP, Alliance, Distributor, and Reseller partner routes to market
- 3 years of Public Sector marketing experience
- Proven expertise aligning to partner sales teams and sales business outcomes
- Experience understanding unique GEO motions, differences and needs
- 50% Travel
- Candidates should have 5+ years' marketing experience in B2B technology products or services strongly preferred
- Experience with Salesforce, Tableau, Allocadia, Google Workspace preferred
Company Overview
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