Note: The job is a remote job and is open to candidates in USA. Houmanity is a medical marketing agency and software platform serving orthodontic and dental practices. The Orthodontic Marketing Manager will onboard clients, demonstrate and quality-assure the platform, run digital marketing campaigns, manage website content, and represent client needs to the product team.
Responsibilities
- Onboard new clients. Lead the setup and onboarding of new orthodontic and dental practices onto the platform. Configure their dashboard, connect their communication channels, train their front-desk teams, and make sure every practice reaches its first "win" quickly. You are the reason a new client feels confident in the first 30 days
- Demo the platform. Run live product demos for prospective practices — in person and over video. Translate the platform's features into outcomes a busy clinician cares about: fewer missed calls, more booked consultations, less time lost to scattered tools. Tailor each demo to the practice in front of you
- Review and QA the platform. Regularly test the platform from the practice's point of view — lead capture, AI responses, the voice agent, reminders, review requests, and attribution reporting. Catch issues before clients do, document them clearly, and work with the product team to get them fixed. You are our first line of quality control
- Run online marketing. Plan and execute digital marketing to attract new practices to Houmanity — SEO, Google Ads, email campaigns, social, and lead nurture. Manage campaigns end to end, track performance, and optimize toward booked demos and closed clients
- Manage the website and content. Own our website and its content. Keep pages accurate and consistent, publish thought-leadership content for orthodontists, maintain case studies and testimonials, and make sure every page is built to convert visitors into consultations
- Be the voice of the client. Sit between practices and the product team. Surface what clients need, spot patterns across accounts, and help shape the roadmap with real-world feedback
Skills
- 3+ years in orthodontic, dental, or healthcare marketing — you understand how patients search, why parents are the real decision-makers, treatment cycles, and what makes a practice grow
- Hands-on experience running digital marketing: SEO, Google Ads, email, and social, with the ability to read the numbers and act on them
- Comfort with software platforms and CRMs — you can learn a product deeply, teach it to non-technical users, and spot when something isn't working right
- Strong client-facing skills: you're confident running a demo, calm during onboarding, and genuinely good with practice owners and their teams
- Experience managing websites and content (CMS, basic on-page SEO, copy that converts)
- Clear communicator who can turn technical features into plain, outcome-focused language a clinician will remember
- Organized and self-directed — able to juggle multiple practices and campaigns at once without dropping details
- Experience with dental/ortho practice management software (Dolphin, Cloud9, tebra, etc.) or patient-communication tools
- Familiarity with AI-powered marketing or communication tools
Company Overview