Note: The job is a remote job and is open to candidates in USA. Independence Pet Holdings is a corporate holding company managing a diverse portfolio of modern pet health brands. They are seeking an Organic Search & Content Strategy Manager to lead the evolution of their search presence and drive organic growth through a comprehensive strategy that includes SEO, AEO, and GEO.
Responsibilities
- Develop and lead the organic search strategy across SEO, AEO, and GEO to drive traffic, leads, and revenue growth
- Manage and mentor internal resources and/or agency partners
- Own relationships with external SEO agencies and partners, including scope, performance, and optimization of spend
- Define KPIs and success metrics aligned to business goals
- Partner with leadership to align organic strategy with broader marketing initiatives
- Oversee keyword strategy evolution to include intent-based and conversational search
- Lead technical SEO efforts including site architecture and schema
- Ensure best practices across metadata, internal linking, and indexation
- Guide development of content optimized for both traditional search and AI-driven platforms
- Partner with content teams to create structured, authoritative content
- Drive strategies for featured snippets and zero-click results
- Align content with E-E-A-T principles
- Optimize content for answer engines and AI summaries
- Improve brand visibility in generative AI outputs
- Monitor how content is surfaced across AI platforms
- Own reporting across organic channels
- Analyze performance across traditional and AI-driven search
- Identify optimization opportunities
- Partner with Product, Engineering, Paid Media, and Partnerships teams
- Ensure alignment with brand and messaging
- Stay ahead of SEO, AI, and search trends
- Educate stakeholders on evolving search landscape
Skills
- Bachelor's degree in Marketing, Communications, or related field
- 8+ years of SEO experience
- Proven track record of driving organic growth
- Strong understanding of technical SEO and analytics
- Experience managing SEO agencies or external partners
- Familiarity with AEO and GEO concepts
- Experience with tools like SEMrush, Google Analytics, and Search Console
- Strong leadership and communication skills
- Strong communication and interpersonal skills
- Experience in DTC or insurance
- Knowledge of structured data/schema
- Experience managing agencies
- Adaptability to evolving AI/search technologies
Benefits
- Healthcare
- Parental leave
- Opportunities for career advancements
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Company Overview