Note: The job is a remote job and is open to candidates in USA. PerkinElmer is a scientific solutions company providing analytical solutions and OneSource services to commercial, government, academic, and healthcare customers. The OneSource Marketing Specialist develops and executes strategic marketing and communication initiatives to drive customer adoption, retention, engagement, and growth, while managing campaigns, customer events, communications, and cross-functional projects.
Responsibilities
- Translate sales goals and business priorities into actionable marketing objectives, campaigns, and project plans
- Develop, coordinate, and deliver clear, consistent communications for internal stakeholders, service teams, and enterprise customers
- Create customized implementation and launch communications for OneSource site deployments
- Plan and execute onsite customer meetings and events to increase OneSource adoption and strengthen customer relationships
- Travel to customer locations to build relationships across multiple business units and stakeholder groups
- Proactively identify customer and business partner needs, expectations, and requirements, and respond effectively to feedback
- Recommend and implement communication improvements that enhance customer engagement and program effectiveness
- Continuously identify opportunities to improve service delivery and customer experience
- Manage projects from planning through execution, providing regular status updates and resolving issues to ensure on-time, on-budget delivery
- Partner with customer site leaders to develop and execute targeted communications, promotions, and regional activities that support upselling and cross-selling opportunities
- Collaborate with customer stakeholders to create and implement account retention marketing plans for strategic accounts
- Coordinate logistics and execution for OneSource customer events and engagement programs
- Independently manage multiple projects, prioritize competing deadlines, and execute a variety of marketing tactics
- Apply creativity and innovation to achieve business objectives and improve campaign performance
- Support lead-generation initiatives through digital marketing strategies and campaign execution
- Adapt and localize global marketing campaigns to meet regional market needs
- Assess sales enablement requirements and collaborate with marketing partners to develop supporting materials and tools
- Monitor marketing budgets and measure effectiveness of assigned programs and initiatives
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Candidates with a scientific degree must demonstrate relevant communications or marketing experience
- Minimum of 5 years of experience in marketing communications, campaign execution, or related marketing roles
- Demonstrated experience managing multiple projects and stakeholders simultaneously
- Strong written, verbal, and interpersonal communication skills
- Ability to work independently while maintaining strong cross-functional partnerships
- Willingness to travel to customer sites as needed
- Experience in B2B marketing, customer engagement, account-based marketing, or customer retention programs
- Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Outlook) and Adobe Creative Suite
- Experience with digital marketing and CRM platforms, including HubSpot and Salesforce, with knowledge of email marketing, lead generation, landing pages, forms, campaign tracking, Google Analytics, SEM, and PPC
- Strong copywriting and content development skills
- Experience developing and executing lead-generation campaigns
- Knowledge of the scientific, laboratory, analytical technology, or related healthcare/life sciences markets preferred
- Strong project management skills with the ability to adapt to changing business priorities while maintaining timelines and deliverables
- Collaborative team player with a proven ability to work across functions and organizational boundaries
- Ability to perform effectively in a fast-paced environment and balance multiple priorities
- Positive, solutions-oriented mindset with a strong customer focus
Company Overview
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