Note: The job is a remote job and is open to candidates in USA. tmp helps B2B marketing leaders create coherence in a chaotic world through integrated strategy, data, creative, media, and client services. The Media Supervisor will lead media strategy for complex global B2B client programs, oversee campaign planning and analytics, serve as the primary media contact, and manage and mentor media team members.
Responsibilities
- Lead cross-channel strategy for various client accounts by providing campaign recommendations and insights from program inception through completion for complex, global B2B clients
- Partner with Client Services to help steward and nurture the health of client accounts
- Identify opportunities to incorporate new media strategies and tactics into current and future programs
- Ensure deliverables align with overall strategies and program results highlight key findings with actionable insights for continued media plan improvement
- Utilize industry tools and research to provide education and insights for client and internal team requests
- Oversee day-to-day maintenance of media plans and handle client requests and questions
- Cultivate relationships with media vendors, draft and submit RFPs, evaluate proposals and provide media POVs
- Collaborate with Analytics on measurement plans that translate platform specific KPIs to clients’ business objectives
- Ensure timely and accurate client billing and reconciliations
- Stay abreast of marketplace trends across marketing, consumer behaviour and marketing technology
- Lead all media communications with cross functional teams/clients, serving as the true media POC
- Educate clients and internal teams on digital tactics including programmatic, partnerships, native, content syndication, etc
- Present paid media strategies to a diverse range of clients, including complex, global B2B brands
- Collaborate with TMP team members to develop comprehensive campaign strategies
- Leverage client insights and campaign briefs to create a relevant target audience for campaigns
- Advanced knowledge of campaign and platform analytics with the ability to use data to determine ideal budgets across channels
- Provide estimated performance projections based on media plan recommendations
- Measure channel effectiveness against established KPIs and desired business outcomes
- Manage, train and mentor Media Team planners, including the development of training/education materials, to hone media strategy skills and expertise
- Conduct regular performance reviews with direct reports, working on areas of professional development, strengths, challenges, and obstacles
Skills
- At least 5 years of experience in the field of media with a focus on digital planning and buying/execution/optimization
- B2B marketing experience is essential, including a strong understanding of the B2B media landscape, key media vendors, and how they are used to support demand generation and account-based marketing initiatives
- Savvy experiences with standard media planning and buying processes as well as industry relevant tools and trends
- Proficient understanding of paid search and paid social tactics
- Solid knowledge of standard tracking, tagging & trafficking tools (ie. DoubleClick, Google Analytics, Google Tag Manager, etc.)
- Demonstrates agility via multi-tasking – multiple clients, programs, strategies & team members
- Seasoned professional with demonstrated skill sets for client interaction and communication; able to manage client requests and push back with sound rationale when necessary
- Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
- Management experience of 1+ individuals
- An influencer that can work well with various groups and levels of the organization
- Excellent written and oral communication skills, including editing others' work and coaching others' presentations
- Experience running self-managed programmatic campaigns, a plus
Benefits
- Medical, dental, and vision insurance
- Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available
- 4% 401(k) contribution with no vesting period
- Plentiful paid time off
- Sick leave (15 days annually)
- Holiday shutdown (December 26th - 29th)
- Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
- Secondary caregiver: 12 weeks full pay
- Access to Unmind: Our well-being platform, including access to therapists and coaches
- Employer-funded life, AD&D & disability insurance
- Company getaways
Company Overview