Note: The job is a remote job and is open to candidates in USA. Interdependence is a forward-thinking PR agency that focuses on transforming traditional media relations through data-driven strategies. They are seeking a Media Supervisor to lead and optimize integrated paid media campaigns across various platforms, ensuring alignment with client goals and performance metrics.
Responsibilities
- Develop integrated media strategies across paid social, paid search, display, YouTube, and other relevant Google placements
- Translate client objectives into clear channel recommendations, audience strategies, campaign structures, budgets, and performance goals
- Build detailed media plans that outline channel roles, targeting, investment levels, flighting, creative needs, and measurement approaches
- Evaluate audience behavior, competitive activity, historical performance, and platform opportunities to inform recommendations
- Identify the appropriate balance between awareness, consideration, lead generation, conversion, and remarketing tactics
- Partner with account, strategy, creative, analytics, and public relations teams to ensure media supports the broader campaign strategy
- Build and launch campaigns across platforms including Meta, LinkedIn, TikTok, Reddit, X, Google Ads, YouTube, and Google Display
- Manage campaign setup including objectives, audiences, keywords, bidding strategies, budgets, placements, tracking, and quality assurance
- Conduct keyword research and develop paid search campaign structures aligned with user intent and business priorities
- Monitor pacing and performance across platforms and make ongoing optimizations to budgets, bids, targeting, creative rotation, placements, and campaign structure
- Troubleshoot delivery, tracking, disapproval, billing, and platform-related issues
- Maintain strong quality-control processes to ensure campaigns launch accurately and on schedule
- Stay current on platform updates, emerging formats, targeting changes, privacy developments, and media best practices
- Establish campaign KPIs and measurement frameworks based on each client’s goals
- Analyze performance across platforms and connect channel results to broader business outcomes
- Develop clear reporting that explains what happened, why it happened, and what actions should be taken next
- Identify trends, testing opportunities, performance risks, and areas for budget reallocation
- Collaborate with analytics and technical teams to support conversion tracking, pixels, tags, UTMs, and attribution
- Present findings and recommendations to clients and internal stakeholders in a clear and actionable way
- Serve as a primary media contact for clients and provide confident, strategic guidance
- Lead media-related client conversations, presentations, performance reviews, and planning sessions
- Set expectations around performance, timelines, testing, and platform limitations
- Review the work of junior media team members and provide clear feedback and coaching
- Delegate campaign management responsibilities while maintaining accountability for quality and results
- Support the development of repeatable processes, templates, and best practices across the media team
- Contribute to new business opportunities by developing media recommendations, budgets, audits, and presentation materials
Skills
- 5+ years of experience planning and managing paid media campaigns
- Demonstrated hands-on experience with Google Ads and multiple paid social platforms
- Strong knowledge of paid search, paid social, display, video, remarketing, audience development, and conversion-focused media
- Experience managing campaigns across Meta and LinkedIn, with additional experience across platforms such as TikTok, Reddit, X, or Pinterest preferred
- Experience managing Google Search, Display, Performance Max, and YouTube campaigns
- Ability to build integrated media plans and explain the strategic role of each recommended channel
- Strong understanding of campaign measurement, conversion tracking, attribution, and performance reporting
- Experience managing meaningful media budgets across multiple campaigns or clients
- Ability to interpret performance data and translate it into clear strategic recommendations
- Strong client communication, presentation, organization, and project management skills
- Experience reviewing or supervising the work of junior team members
- Ability to manage multiple priorities and deadlines in a fast-paced agency environment
- Agency experience supporting multiple clients simultaneously
- Experience with both B2B and B2C campaigns
- Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, and third-party reporting platforms
- Experience with lead generation, ecommerce, awareness, and full-funnel campaign strategies
- Familiarity with CRM integrations, offline conversion tracking, and lead-quality measurement
- Platform certifications across Google Ads, Meta, LinkedIn, or other relevant channels
- Experience supporting media pitches and new business development
Benefits
- Comprehensive medical/dental/vision coverage
- Vacation/sick leave/holiday PTO
- 401(k)
- Flex Friedays
- Flexible remote work options
- Summer Fridays
Company Overview