Note: The job is a remote job and is open to candidates in USA. Thrivin Gymwear is a fast-growing women’s activewear brand focused on empowering women through their products. The Media Buyer will plan, execute, and optimize paid media campaigns to drive customer acquisition, with a strong emphasis on performance marketing across platforms like Meta and TikTok.
Responsibilities
- Plan, build, and manage paid advertising campaigns across Meta Ads Manager, TikTok Ads Manager, and other relevant platforms
- Own campaign setup, structuring, budgeting, and optimisation across multiple ad accounts
- Develop and execute full-funnel paid media strategies (awareness, consideration, conversion)
- Translate business goals into scalable paid media plans focused on revenue growth and efficiency
- Launch and manage campaigns for product drops, promotions, and seasonal launches
- Continuously monitor campaign performance and optimise towards ROAS, CPA, CAC, and MER targets
- Conduct daily budget allocation adjustments based on performance data
- Scale winning campaigns while identifying and cutting underperforming ads quickly
- Run structured A/B tests across audiences, creatives, hooks, formats, and landing pages
- Identify performance trends and proactively implement optimisation strategies
- Work closely with creative teams to brief, test, and iterate high-performing ad creatives
- Analyse creative performance to identify winning hooks, angles, and messaging
- Develop a systematic creative testing framework for rapid iteration and scale
- Provide clear feedback loops to improve ad content based on data insights
- Stay ahead of platform trends, competitor ads, and emerging creative formats
- Monitor key performance metrics including ROAS, CAC, CTR, CPM, CVR, and AOV
- Build and maintain performance dashboards and weekly reporting summaries
- Translate campaign data into actionable insights and growth recommendations
- Identify bottlenecks in the funnel and propose solutions to improve conversion rates
- Support forecasting and media planning based on historical performance trends
- Manage and allocate significant monthly paid media budgets efficiently
- Ensure spend is aligned with growth targets and profitability thresholds
- Maintain structured account organisation across campaigns, ad sets, and creatives
- Forecast spend requirements in collaboration with marketing leadership
- Ensure accounts remain compliant with platform policies and best practices
- Work closely with creative teams to align on content production for ads
- Partner with ecommerce and trading teams to align campaigns with product availability and promotions
- Collaborate with lifecycle marketing to ensure cohesive full-funnel strategy
- Support brand and growth teams with insights from paid media performance
- Contribute to overall marketing strategy discussions with data-driven input
- Maintain strong knowledge of Meta Ads Manager, TikTok Ads Manager, and tracking systems
- Ensure accurate pixel/event tracking and attribution setup in collaboration with technical teams
- Stay up to date with platform updates, bidding strategies, and automation tools
- Implement best practices for campaign structure, scaling, and optimisation
Skills
- 2+ years of experience in performance marketing, media buying, or paid social roles
- Hands-on experience managing paid campaigns on Meta and/or TikTok
- Strong understanding of direct-to-consumer (DTC) ecommerce performance marketing
- Proven ability to optimise campaigns towards ROAS, CPA, and revenue targets
- Experience working with creative teams on ad testing and iteration
- Strong analytical skills and comfort working with large datasets
- Highly organised with strong execution and prioritisation skills
- Comfortable working in a fast-paced, high-growth environment
- Experience within fashion, activewear, beauty, fitness, or DTC consumer brands
- Experience scaling paid media budgets from mid to high spend levels
- Familiarity with attribution tools, analytics platforms, and ecommerce tracking
- Experience working in a startup or high-growth brand environment
- Understanding of TikTok creative trends and Meta performance dynamics
Benefits
- Remote
Company Overview