Note: The job is a remote job and is open to candidates in USA. Mindgruve is a global digital agency focused on accelerating business growth through marketing and digital transformation. The Media Analyst I role involves monitoring and analyzing campaign performance across various paid media channels and collaborating with the analytics team to provide insights and reports for internal stakeholders and clients.
Responsibilities
- Monitor and analyze campaign performance across paid media channels
- Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries for internal stakeholders and clients
- Track key performance indicators (KPIs) including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and customer acquisition metrics
- Ensure accuracy and consistency of campaign data across platforms
- Identify trends, patterns, and opportunities within campaign and customer data
- Analyze media performance across channels including paid search, social media, display, video, CTV, audio, emerging, and traditional media
- Partner with the analytics team to identify client growth opportunities through attribution and incrementality measurement initiatives
- Utilize analytics and reporting tools to gather, organize, and interpret campaign data
- Maintain reporting templates and dashboards to improve efficiency and consistency
- Support client meetings with performance updates and analytical insights when needed
- Present findings and recommendations in a clear, concise manner to internal and client stakeholders
- Support data integration efforts between media platforms, CRM systems, and analytics environments
- Evaluate historical campaign performance to support future planning decisions
- Contribute to forecasting, budget allocation, and performance modeling exercises
- Help validate media plans against campaign objectives and business goals
Skills
- Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field
- 3–5 years of experience in media analytics, digital marketing, advertising, marketing research, or a related discipline
- Experience working in an advertising agency or relevant brand environment
- Familiarity with media platforms such as Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk, or similar
- Understanding of attribution methodologies, customer journey analysis, and media measurement frameworks
- Bonus points if you're bilingual in Spanish and/or Portuguese
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- A flexible spending account
- Voluntary life and accident plans
- A 401(k) retirement plan with matching
- Some roles may be eligible for remote work
Company Overview