Note: The job is a remote job and is open to candidates in USA. Publicis Groupe is a leading global marketing and communications company, and they are seeking a Digital Media Analyst to lead the collection, analysis, and interpretation of media for digital advertising initiatives. The role involves producing performance reports, optimizing advertising performance, and collaborating with various teams to ensure accurate data reporting.
Responsibilities
- Design, analyze, and interpret data reports from multiple sources (social, search and programmatic), both quantitative and qualitative
- Work closely with publishers and partners to ensure accuracy in reported numbers and to provide performance and optimization oversight
- Data cleansing and consolidation to build out and automate reporting templates within Excel and other BI Tools (Tableau, Domo, etc.)
- Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging and measurement
- Monitor trends and uncover opportunities for analytics, media, and account teams
- QA and improve tracking processes across different teams: tagging, trafficking, and reporting
- Technical troubleshooting of reporting and performance glitches
- Design and implement digital dashboards for internal and external consumption
- Turn technical findings into digestible story narratives and actionable insights about how campaigns have performed, including preparing client-facing presentations
- Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis work when required
- Influence internal and external stakeholders to utilize data driven insights to guide strategic decisions
- Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics, and competitive activities
Skills
- 4+ years of experience in a quantitative data-driven field
- Experience in working with cross-functional teams across multiple marketing disciplines
- Must be able to multi-task and develop ideas in a fast-paced, deadline driven environment
- Fundamental understanding of attribution analysis, including multi-touch attribution
- Understanding of data visualization principles and experience building dashboards
- Strong quantitative and qualitative skills with proven data interpretation abilities
- Experience in ad-serving and web analytics tools Adobe Analytics and Google Analytics
- Knowledge of BI/Data visualization tools (Tableau (a must), Domo, etc.)
- Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents
- Experience in eCommerce and or automotive strongly preferred
- Experience in social platform reporting tools such as Facebook Ads reporting or Sprinklr reporting a plus
- Familiar with web technologies such as HTML and JS a plus
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
- Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met
- Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met
- For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off
Company Overview