Note: The job is a remote job and is open to candidates in USA. Ashby is building enterprise software that empowers talent leaders, recruiters, and hiring managers to drive better hiring outcomes with data-informed strategies. The Marketing Strategy & Planning Manager will own the technical and analytical foundation for marketing operations, including campaign tracking, automation, dashboards, reporting, data governance, compliance, and marketing technology systems.
Responsibilities
- Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpot
- Lead design and execution of complex marketing automation workflows
- Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness
- Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance
- Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams around shared marketing operations priorities and company objectives
- Lead technical implementation of marketing initiatives, ensuring proper setup and execution
- Develop and maintain documentation for marketing operations processes and best practices
- Train team members on marketing technology tools and best practices
- Develop and implement data governance frameworks to maintain high-quality marketing data
- Create and manage data segmentation strategies for targeted marketing initiatives
- Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations
- Regularly audit marketing systems and processes to maintain data integrity and security
- Act as the dedicated subject matter expert, overseeing lead management processes, automation rules
- Collaborate with the Systems and Tooling team on improvements to existing tech stack
- Evaluate and recommend new marketing technologies to enhance our capabilities
Skills
- 7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar role
- SQL knowledge and experience with data manipulation
- Strong business acumen and understanding of marketing metrics and reporting
- Advanced expertise in marketing automation tools
- Strong analytical skills with experience in data analysis and visualization
- Strong understanding of marketing automation, lead management, and campaign attribution
- Experience with web analytics tools (Google Analytics, Adobe Analytics)
- Knowledge of data privacy regulations and compliance requirements
- Experience with business intelligence tools (Heap Analytics, Looker)
- Project management experience
- Experience with API integrations and webhook management
Benefits
- 10-year exercise window for stock options.
- Unlimited PTO with four weeks recommended per year.
- Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
- Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
- $100/month education budget with more expensive items (like conferences) covered with manager approval.
- If you’re in the US, top-notch health insurance for you and your dependents, with all premiums covered by us.
Company Overview