Note: The job is a remote job and is open to candidates in USA. Virtuoso Travel is the leading global travel agency network specializing in luxury and experiential travel. The Marketing Programs Specialist is responsible for producing email, web, and print marketing initiatives, ensuring clear and compelling messaging while collaborating with various stakeholders to achieve marketing goals.
Responsibilities
- Source content from Preferred Partners and business stakeholders and ensure branding, promotions, and products are presented accurately and compellingly in Virtuoso marketing campaigns and mailings. Maintaining awareness and familiarity with evolving goals, marketing plans, and brand standards is required
- Execute multi- and single-partner digital and print products, which includes tracking participation, budgeting, sourcing content, developing creative, directing copywriters and designers, selecting targeted consumer lists, uploading creative assets, and deploying finished products
- Follow established processes and best practices to accomplish Virtuoso, Member, and Partner goals and drive the performance of marketing programs
- Ensure Magazine Manager sales system data accurately reflects Preferred Partner participation in assigned marketing projects, including content type and ad rates. Collaborate with Global Partner Relations to adjust as business needs dictate
- Proofread, edit, and fact-check content to ensure the presentation is accurate, compelling, and adheres to best practices
- Facilitate the internal review and approval process for marketing projects, implementing feedback from internal and external groups to ensure marketing products achieve the most effective presentation
- Collaborate with Marketing Production department for scheduling, budgeting, and distributing marketing products
- Collaborate with Supplier Partners and the Marketing Data Segmentation Manager to select targeted consumer lists for email and print campaigns
- Complete quality assurance of digital marketing products, ensuring compatibility with web browsers and email clients and that all links, images, subject lines, personalized fields, and list segments are accurate and working properly
- Attend educational seminars and webinars to refine skills and keep current on industry trends and developments
Skills
- Bachelor's degree in marketing, advertising, communications, or related field
- 2+ years' experience in marketing, advertising, or a related field
- Proficiency in MS Office Suite and Internet navigation is required
- Strong writing, proofreading, and verbal/interpersonal skills
- Excellent organizational skills and attention to detail
- Ability multi-task and prioritize in a deadline-driven environment
- Ability to work independently
- Strong skills in inspiring the win-win-win
- Ability to collect and analyze information, problem solve, and make decisions
- Current business trend knowledge
- Forward thinking, curious, & creative
- Knowledge of print and email design
- Account management experience
- Experience working with HubSpot or other email/digital marketing platform
- Experience with CMS (Content Management Systems)
- Experience with CRM (Client Relationship Management) systems
- Experience in the travel industry
Benefits
- Full benefits package, including medical/dental/vision/life
- 401(k) savings plan
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