Note: The job is a remote job and is open to candidates in USA. ChowNow is a restaurant technology company that helps independent restaurants manage digital dining experiences, online ordering, delivery, and targeted marketing. The Marketing & Partner Operations Manager will own the systems and infrastructure supporting demand generation and partner-sourced growth, including HubSpot, Salesforce, marketing workflows, lead management, attribution, reporting, and partner operations.
Responsibilities
- Own top of funnel lead routing & assignment, scoring, enrichment, and lifecycle management, built and maintained directly in HubSpot. Partner with Biz Systems on LeanData-side configuration
- Establish clear rules of engagement and ensure attribution logic is accurate, so leads are correctly mapped to the right channel — maintaining the data integrity needed to measure channel ROI with confidence
- Accelerate revenue and improve pipeline hygiene by implementing automations and workflows across the lead-to-customer lifecycle
- Proactively identify and fix funnel inefficiencies — including MQL/PQL → SQL handoff rules and SLAs with the Sales & CS Business Partner — to improve speed to lead and conversion metrics
- Partner with GTM Analytics and Biz Systems on Salesforce data needs for models like Propensity to Revenue or Propensity to Close — ensuring the right fields exist, data flows cleanly between systems, and resulting scores land in Salesforce in a usable way. Model logic and validation stay with GTM Strategy & Analytics
- Partner with the B2B Marketing team to improve lead management and nurture across all channels (marketing, partnerships, rep-gen) — how and when leads get warmed for the Sales team
- Deliver ad-hoc reporting for Marketing & Partnerships teams
- Forecast and project expected pipeline contribution by channel to support GTM planning
- Own end-to-end delivery of marketing workflows and campaigns — build, launch, and post-launch verification — to keep the funnel healthy and acquisition on track
- Manage the marketing tech stack, including HubSpot and Salesforce infrastructure, integration, and field mapping requirements
- Standardize campaign management and reporting in SFDC to ensure consistent tracking across Marketing-sourced pipeline
- Partner closely with Marketing team to execute, measure, and scale multi-channel campaigns
- Own end-to-end delivery of partnerships workflows and campaigns — build, launch, and post-launch verification — to keep the partner pipeline healthy and performing
- Own partner tech infrastructure including Partnerstack and Salesforce, integration, and field mapping requirements
- Analyze partner-level lead quality and conversion, collaborate with Partnerships team on incentive experiments to boost performance, and track impact to learn what works
- Monitor partner discount usage, ensuring discounts are only applied to partner-referred deals and flagging misuse that could erode ASP. (Comp design sits with GTM Strategy & Analytics; comp operationalization sits with the Sales & CS Business Partner)
Skills
- This is a remote role based in the United States
- Have 5+ years of experience in marketing operations, revenue operations, or a similar systems-focused role, with hands-on HubSpot administration experience
- Have a background in B2B SaaS
- Are a genuine systems builder — comfortable owning a HubSpot instance end to end, not just using one
- Have real depth in lead-to-cash mechanics: routing, scoring, enrichment, campaign tracking, conversion, and attribution
- Instinctively look for where automation can remove manual work and speed up the funnel
- Can go from "here's the problem" to "here's the system change that fixes it" without a handoff
- Have enough fluency in Salesforce to ensure HubSpot and SFDC connect seamlessly
- Have strong problem-solving skills, with the ability to navigate ambiguity and drive solutions proactively while working with minimal direction
- Are comfortable in a fast-paced, scrappy work environment and aren't afraid to ask probing questions
- Have a high attention to detail, particularly around data hygiene, access/permissions, and workflow configuration
- Are a strong cross-functional communicator, especially with Marketing and Partnerships stakeholders
- PartnerStack experience is a plus
Benefits
- This is a remote role based in the United States.
- Ongoing training and growth opportunities
- Rock solid medical, dental, and vision plans
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals
- Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
- 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption)
- 8 Weeks of Paid Pregnancy Leave
- 401(k) Matching
- Employer-contributing student loan assistance program or continuing education reimbursement program
- Employee Stock Incentive Plan
- Pet insurance for your fur babies
Company Overview