Note: The job is a remote job and is open to candidates in USA. IT Solutions is a managed service provider specializing in high-end technology solutions for small and mid-market businesses. The Manager, Marketing Operations & Reporting will own the systems, data, reporting, and operational processes supporting demand generation and revenue marketing. The role will manage marketing operations, intent-data-led account-based marketing, funnel analytics, reporting, and cross-functional process optimization.
Responsibilities
- Own day-to-day marketing operations across HubSpot, ZoomInfo, CRM integrations, campaign workflows, lead routing, segmentation, and reporting
- Ensure marketing systems are properly configured, integrated, and optimized to support demand generation and account-based engagement
- Manage lead scoring, account scoring, lifecycle stages, source tracking, attribution, campaign taxonomy, and funnel definitions
- Maintain data hygiene, field governance, list management, and process documentation across marketing systems
- Partner with Sales Operations and Revenue Operations to ensure clean handoffs between marketing, BDR/SDR, sales, and account management teams
- Help build and manage a model-driven, intent-data-led marketing motion using ZoomInfo and other data sources
- Identify high-fit, high-intent accounts based on ICP, firmographic, technographic, behavioral, and engagement data
- Support targeted campaign execution across priority segments, verticals, and account lists
- Work with demand generation and sales teams to turn intent signals into actionable plays, outreach motions, and pipeline opportunities
- Monitor performance of intent-driven campaigns and recommend improvements based on conversion trends
- Build dashboards and recurring reports that track performance across the full marketing funnel, including MQLs, MQAs, SAAs, SQAs, SQOs, pipeline, revenue, CAC, conversion rates, and campaign ROI
- Provide actionable insights to help leadership understand what is working, what is not, and where to invest
- Analyze campaign performance, lead quality, source attribution, funnel velocity, and conversion by segment, channel, and campaign
- Support weekly and monthly GTM reporting for marketing, sales, and executive leadership
- Use data to help shape marketing strategy, budget allocation, audience targeting, and campaign prioritization
- Create scalable processes for campaign setup, tracking, reporting, lead management, and sales follow-up
- Improve marketing-to-sales alignment through clear definitions, SLAs, routing rules, and feedback loops
- Partner with demand generation, sales, RevOps, and leadership to continuously improve funnel performance
- Identify operational gaps and recommend technology, process, or data improvements
- Help standardize reporting and create a single source of truth for marketing performance
Skills
- • Excellent oral and written communication skills
- • Demonstrates high-level of professionalism even when under pressure
- • Strong time management and multi-tasking skills
- • Ability to be agile and adaptable to changing priorities and business needs
- • Highly data driven and process oriented
- • Ability to translate marketing activity into clear business insights
- • Strong analytical, problem-solving, and project management skills with the ability to turn data into insights and recommendations
- • Ability to build dashboards, reports, and executive-ready performance summaries
- • Exceptional organizational skills, including the ability to self-manage and multitask effectively and accurately in a fast-paced and dynamic environment
- • Strong attention to detail and commitment to data accuracy
- • Ability to think strategically and translate concepts into actionable items
- • Demonstrates a passion for solving problems or helping others and take the initiative in driving continuous improvement/execution excellence
- • Maintains strong collaborative and diplomacy skillset that enables cross-functional execution
- • Excellent follow-through skills and the ability to anticipate and address business needs proactively
- • Strong understanding of lead management, lifecycle stages, attribution, campaign reporting, and funnel analytics
- • Comfortable working cross-functionally with marketing, sales, revenue operations, and executive leadership
- • 3-5 years of professional marketing operations, revenue operations, or demand generation operations experience required
- • Hands-on experience using platforms such as:
- • ZoomInfo
- • HubSpot
- • Proven experience working with CRM systems
Benefits
- Rich Medical and prescription plans
- Dental & Vision
- Paid Holidays and Flexible Paid Time Off
- 401K/401K Roth with Safe Harbor matching
- Stock Appreciation Rights
- Company-paid life insurance, long-term and short-term disability insurance
- Company-paid mental health support & financial wellness services
- FSA for medical and dependent care
- HSA option with compatible medical plan
- Company-paid training, materials, and exams
- Performance-based bonuses
Company Overview