Note: The job is a remote job and is open to candidates in USA. Celigo is hiring a Marketing Operations Manager to execute and optimize its demand generation engine. The role owns webinar operations, demo request conversion, lead routing, campaign execution, data hygiene, and performance reporting.
Responsibilities
- Build and manage webinars end-to-end, registration pages, forms, reminder and follow-up emails, on-the-day production support, and post-event lead processing
- Own the webinar build calendar and hold the timeline with content, demand generation, and speakers
- Process registrant and attendee lists with correct source attribution, campaign membership, and engagement stamping
- Report registration, attendance, and downstream pipeline for every webinar
- Own the demo request path end to end - forms, landing pages, confirmation, and scheduling flows
- Be accountable for demo request conversion rate; run A/B tests on forms, CTAs, and follow-up cadences and act on the results
- Work with SDRs on speed to lead; find and fix drop-off, failed submissions, and broken handoffs
- Keep demo routing, notifications, and response SLAs working as intended
- Build and maintain lead routing rules in HubSpot and LeanData, assignment, round robin, and territory logic
- Maintain lead scoring, lifecycle stages, and MQL handoff logic, and QA them on a regular cadence
- Troubleshoot routing misfires, HubSpot–Salesforce sync errors, and duplicate records
- Document routing logic and keep runbooks current so the team isn't dependent on one person
- Build the emails, forms, landing pages, lists, and workflows that campaigns run on
- Run list uploads, imports, and enrichment with correct formatting, deduplication, and privacy compliance (GDPR, CCPA)
- Keep the database clean, dedupe, normalize values, and fix field mapping issues
- QA every campaign before it goes live (and after)
- Build and maintain campaign, webinar, and funnel conversion dashboards
- Pull ad hoc reporting for marketing and sales stakeholders
- Flag anomalies in volumes, conversion rates, and routing before someone else notices them
Skills
- A hands-on builder who is comfortable working inside marketing automation tools daily, not just directing the work
- Strong attention to detail and a QA mindset, you check your own work before it ships
- Able to juggle multiple concurrent campaigns and hard deadlines without dropping detail
- A curious troubleshooter who follows a broken lead all the way to the root cause
- Clear communicator who documents what they build
- 3–5 years in marketing operations, demand generation operations, or campaign operations
- Hands-on HubSpot experience required, workflows, forms, lists, landing pages, and email builds
- Working knowledge of Salesforce and the HubSpot–Salesforce sync
- Experience running a webinar program on a dedicated platform (Sequel, Goldcast, Zoom Webinars or Similar)
- Experience in B2B SaaS or enterprise technology environments preferred
- HubSpot Marketing Software certification
- Experience with lead routing tools
- Familiarity with data enrichment tools (ZoomInfo, Clay) and reporting tools
- Strong Excel or Google Sheets skills for list preparation and analysis
Benefits
- Remote-first culture, built on trust, collaboration, and transparency
- Lightspeed learning opportunities to keep you at the leading edge of your field
- Three weeks of vacation (starting year one)
- Wellness days and holidays to recharge
- Parental leave
- A generous benefits package
- Monthly tech stipend
- Recognition and career development opportunities
Company Overview