Note: The job is a remote job and is open to candidates in USA. The client is a leader in financial and tax software seeking a Marketing Operations Manager. The role will support a high-volume learner engagement program, lead the migration of email campaigns from Eloqua to Adobe Journey Optimizer, and build, test, deploy, and optimize email journeys.
Responsibilities
- Lead the Eloqua-to-AJO migration, including campaign inventory, requirements, audience mapping, UAT, and go-live
- Build, QA, and deploy email campaigns and automated journeys, managing triggers, segmentation, and suppression logic
- Maintain live campaigns during a high-volume hiring season while monitoring performance
- Build and manage learner audiences and lifecycle journeys for onboarding, engagement, and re-enrollment
- Partner with marketing and data teams on CDP audience development, particularly using Segment and Twilio
- Track campaign performance and document journey logic, audiences, integrations, and dependencies
Skills
- 4+ years of experience in email marketing operations, marketing automation, or marketing technology
- Hands-on experience with Adobe Journey Optimizer (AJO), Eloqua, or similar email platforms
- Experience building, testing, QAing, and deploying complex, triggered, and segmented email journeys
- Strong understanding of audience segmentation, suppression logic, UTM tracking, and attribution
- Experience working with CDPs and data teams
- Segment and Twilio experience strongly preferred
Benefits
- Benefits
- Paid holidays
- Remote work arrangement
Company Overview