Note: The job is a remote job and is open to candidates in USA. Enformion is a dynamic powerhouse in data intelligence and AI-powered identity verification. They are seeking a Marketing Operations Manager to build and scale the marketing operations function, focusing on AI integration, CRM data quality, and campaign performance measurement.
Responsibilities
- Identify and implement AI tools, agents, and workflows that:
- Enable deep personalization in the way we present ourselves to our prospects, partners, and clients across all business units
- Remove manual workflows to enable the entire marketing team to spend less time on tasks and more time on strategy and execution
- Own HubSpot end-to-end: configuration, workflows, automation, and governance. Partner with RevOps on integrations with enrichment, martech, and sales engagement tools
- Lead a full audit and rebuild of our HubSpot instance — naming conventions, properties, workflows, documentation, and a sustainable operating model
- Evaluate, implement, and own the broader marketing tech stack
- Standardize campaign frameworks for consistent, scalable execution
- Own tracking and attribution — UTMs, campaign mapping, CRM structure — and the dashboards that turn it into insight
- Build, QA, and launch routine campaign workflows (or the automations that do it for you)
- Build dynamic audience segmentation for persona-based messaging across email, web, and nurture
- Own the field/data architecture behind it: enrichment, dedupe, validation, governance
- Support ABM with account-based targeting
- Own the end-to-end lead framework: definitions, scoring, routing, and monitoring
- Optimize funnel performance — conversion rates, time to engage, handoff effectiveness — and surface where to double down or fix drop-off
- Design how marketing performance is measured and build the reports and dashboards behind it — lead sourcing, campaign performance, channel ROI, pipeline and revenue attribution
- Turn channel-level ROI trends into budget and resource recommendations
- Deliver recommendations, not just data — flag risks before they hit pipeline
Skills
- 5-8+ years in marketing operations, with significant time spent in B2B SaaS environments
- You've built or rebuilt a marketing ops function before, or you have deep exposure to how a best-in-class marketing organization functions. You know what the end state should look like and how to get there pragmatically
- Strong understanding of SaaS revenue metrics and funnel analytics
- Must be U.S.-based and authorized to work without sponsorship
- Deep HubSpot expertise. You will be responsible for day-to-day Marketing platform administration; collaborate closely with RevOps on all things Hubspot
- Demonstrated familiarity with AI tools in a marketing/ops context. We are looking for someone who is already experimenting with AI agents, LLM-powered workflows, and intelligent automation
- Technical fluency. You're comfortable with integrations, data modeling, APIs, and workflow automation
- Strong understanding of CRM reporting and data architecture
- Proficiency with enrichment and data tools
- Ability to translate business strategy into operational infrastructure
- Strong process design and documentation skills
- Comfortable educating stakeholders on best practices
- Systems thinker who can scale processes
- Self-starter with a high level of ownership, accountability, and ability to work independently with minimal oversight
- Strong communication skills, including the ability to clearly present data, insights, and recommendations to leadership and cross-functional stakeholders
Benefits
- Flexible remote work
- Generous PTO and holidays
- Medical, dental, and vision coverage
- 401(k) with employer contribution
- Parental leave
- Life and short/long-term disability insurance
Company Overview