Note: The job is a remote job and is open to candidates in USA. Pager Health is a company focused on redefining how members navigate to care and wellness, powered by AI. They are seeking a Marketing Operations Manager to lead and optimize their marketing infrastructure, drive acquisition through digital channels, and enhance campaign effectiveness through data-driven insights.
Responsibilities
- Own the administration, optimization, and governance of our primary marketing platforms (e.g., HubSpot) and their integration with our CRM (e.g., Salesforce)
- Lead marketing automation strategy, including nurture programs, lead routing, scoring, list hygiene, segmentation, and lifecycle management for complex buying groups
- Oversee the optimization of our WordPress site lead capture, including landing page creation, A/B testing, user journey mapping, and conversion rate improvements
- Partner with Sales team to improve lead management processes and reporting
- Own and execute all email marketing campaigns, sends, testing, and optimization
- Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness
- Support account-based marketing programs through audience targeting, campaign execution, and reporting
- Build audience segments and nurture programs that drive engagement and pipeline growth
- Build and maintain HubSpot multi-touch attribution models and dashboards, and reporting that measures campaign, channel, and full-funnel performance
- Provide actionable insights and recommendations to Marketing and Growth leadership
- Establish testing frameworks to improve campaign performance over time
- Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels
- Manage technical setup, execution, optimization, and reporting
- Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI
- Identify new channels, audiences, and growth opportunities
- Serve as the marketing owner for Braze
- Serve as support to our company Braze owner; partner with internal teams to develop automated, triggered, and personalized engagement journeys, as needed
Skills
- 5+ years of dedicated marketing operations experience, with a strict requirement for B2B experience navigating complex, long sales cycles and multi-stakeholder buying journeys
- Expertise with marketing automation and CRM integrations; HubSpot certification required
- Strong analytical skills with experience building dashboards and translating data into action; strong attention to detail
- Experience owning and optimizing paid digital marketing programs; Google Ad and LinkedIn Ads certifications preferred
- WordPress site optimization and conversion rate testing experience
- Hands-on experience with Braze or similar customer engagement platforms
- Strong understanding of B2B lead generation, lead management, nurture strategies, and funnel optimization
- Experience supporting account-based marketing programs
- Experience leveraging third-party marketing and prospecting data, including ZoomInfo or similar platforms
- Excellent project management, communication, and cross-functional collaboration skills
- Experience owning and optimizing paid digital marketing programs; Google Ad and LinkedIn Ads certifications preferred
- Experience working in healthcare, health tech, SaaS, or other B2B technology environments preferred
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
Benefits
- Medical
- Dental
- Vision
- Financial
- Generous PTO
- Stipends for professional development
- Wellness benefits
Company Overview