Note: The job is a remote job and is open to candidates in USA. Ready Rebound is a healthcare navigation and consulting company providing expedited care access and advocacy services for first responders and their families. The Marketing Operations & Digital Manager will lead email marketing, website optimization, analytics, lead tracking, attribution, and marketing technology processes while connecting marketing activity to MQLs, opportunities, and pipeline.
Responsibilities
- Lead the selection, implementation, and ongoing management of Ready Rebound’s email marketing platform
- Build and execute email campaigns, nurture programs, and customer/prospect communications
- Manage audience segmentation, lists, campaign setup, testing, and deployment
- Track email performance, including engagement, click-throughs, and conversions, and recommend opportunities to improve results
- Partner with Marketing team members on campaign messaging, content, and strategy
- Manage day-to-day execution and maintenance of the Ready Rebound website
- Coordinate website updates, new pages, landing pages, and campaign content
- Monitor website traffic, engagement, conversion, and lead-generation performance
- Use website analytics to identify opportunities to improve the user journey and conversion
- Develop a test-and-learn approach to continuously improve website performance
- Coordinate with internal team members and external partners on website development as needed
- Develop and maintain Marketing dashboards that provide clear visibility into performance
- Track key metrics across website, email, campaigns, events, and other marketing channels
- Help Marketing understand what is working, what isn’t, and where we should invest next
- Develop reporting around MQL generation, lead sources, campaign performance, and marketing-influenced pipeline
- Translate marketing data into clear insights and recommendations for the broader team and leadership
- Partner closely with Sales and Sales Operations to strengthen the process for capturing and tracking MQLs
- Improve lead-source tracking and marketing attribution within Salesforce
- Help establish consistent processes and definitions across Marketing and Sales
- Identify gaps in current data and recommend solutions to improve reporting accuracy
- Connect marketing activities to MQLs, opportunities, and pipeline so we can better demonstrate Marketing ROI
- Serve as the Marketing team’s primary owner of marketing technology and digital tools
- Identify opportunities to automate manual processes and improve team efficiency
- Establish scalable processes for campaign execution, tracking, and reporting
- Help evaluate new tools and technology as Ready Rebound’s marketing capabilities grow
- Maintain data quality and consistency across marketing platforms
- Support ad hoc projects and evolving business needs in a fast-growing environment
- Assist with customer marketing efforts, including presentations, content, customer stories, and communications
- Partner across Sales, Marketing, Customer Success, and Operations on projects that support customers and company growth
- Jump in where needed to improve processes, solve problems, and help the broader Ready Rebound team succeed
Skills
- · 4–7 years of experience in digital marketing, marketing operations, demand generation, or a related role
- · Strong experience with email marketing and marketing automation platforms
- · Experience managing and optimizing websites and working with website analytics
- · Strong analytical skills with the ability to turn data into actionable recommendations
- · Experience with CRM systems and the marketing data that flows through them
- · Experience building marketing dashboards and reporting on leads, MQLs, campaigns, and pipeline
- · Understanding of lead management, marketing attribution, and the Marketing-to-Sales funnel
- · Comfortable working in a hands-on environment where you will both develop processes and execute the work
- · Strong project management skills and attention to detail
- · Ability to work cross-functionally with Marketing, Sales, Product, and external agency partners
- · Curious, proactive mindset with an interest in continuously testing, learning, and improving
- · Salesforce experience, including lead-source tracking, campaign objects, and reporting
- · Experience selecting and implementing a new email marketing or marketing automation platform
- · Background in B2B, SaaS, healthcare services, or public sector marketing
- · Experience managing external agency, web development, or marketing technology vendors
Benefits
- Performance incentives
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Opportunity to build the marketing operations foundation for a brand-new SaaS platform with strong mission impact—directly improving recovery outcomes for America’s heroes.
- Collaborative team environment with deep expertise from former first responders, healthcare professionals, and tech leaders.
- Flexible/remote-friendly work setup.
Company Overview