Note: The job is a remote job and is open to candidates in USA. AssetWatch is a company focused on enhancing manufacturing uptime through predictive maintenance solutions. They are seeking a Marketing Operations Analyst to streamline marketing systems, manage operational processes, and improve data handling to support marketing initiatives.
Responsibilities
- Serve as the day-to-day admin and operator of HubSpot across marketing operations workflows, team enablement, standardization, and platform utilization
- Monitor and maintain HubSpot-Salesforce sync health, troubleshoot issues, and partner with Revenue Operations on integration improvements
- Build and maintain the operational infrastructure behind marketing campaigns, including forms, landing pages, lists, segments, routing, and supporting workflows
- Own event operations and list-based lead processing, including imports, enrichment, QA, routing, and handoff to sales
- Enforce campaign operations standards across UTM governance, attribution, QA, and lead handoff
- Support ad hoc testing, routing, and operational requests for the marketing team
- Integrate AI tools into day-to-day work to improve productivity and execution
- Use, build, and evolve AI-enabled workflows and automations that make recurring operational work more scalable, repeatable, and efficient
- Identify opportunities to improve and scale the team’s use of HubSpot through standardization, reusable assets, AI capabilities, and more efficient operational workflows
- Build, maintain, and deliver recurring marketing performance reports and dashboards
- Develop deep knowledge of our data to support segmentation, workflow logic, data requests, and analysis
- Monitor and maintain data health to support accurate reporting, lead flow, attribution, and pipeline outcomes across systems
- Ensure marketing adheres to data privacy laws and compliance requirements
Skills
- 3 to 5 years of experience in marketing operations, marketing systems, revenue operations, or a similar B2B go-to-market operations role
- Hands-on experience with HubSpot, including workflows, lists, forms, properties, segmentation, and reporting
- Working knowledge of Salesforce, including campaigns, objects, reporting, and how Salesforce interacts with connected systems
- Experience supporting or maintaining integrations between systems, ideally HubSpot and Salesforce
- Comfort working with lead routing, enrichment, imports, QA, data management, and process-driven execution
- Strong attention to detail and a habit of catching issues before they become larger problems
- A systems-minded approach: you enjoy making processes more scalable, efficient, and reliable
- Confidence working independently once ramped, with sound judgment on when to escalate
- Familiarity with marketing fundamentals and the lead lifecycle
- Comfort learning and using AI tools to improve day-to-day workflows and team efficiency
- Strong communication and collaboration skills across marketing, sales, and operations partners
- Experience in a B2B or startup environment
- Experience with tools such as ZoomInfo, Clay, Chili Piper, 6sense, or similar go-to-market systems
- HubSpot certifications
- Experience documenting workflows, SOPs, or internal knowledge base content
Benefits
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
Company Overview