Note: The job is a remote job and is open to candidates in USA. NeoGenomics Laboratories is a cancer reference laboratory seeking a Marketing Manager, MRD to lead marketing strategy and execution for its Minimal Residual Disease portfolio. The role develops positioning, messaging, go-to-market plans, content, launch readiness, customer insights, competitive intelligence, budgets, and performance metrics to drive market adoption and commercial success.
Responsibilities
- Shape MRD strategy in partnership with the Director, ensuring product-level priorities ladder up to and inform the broader portfolio framework
- Identify the highest-opportunity areas within MRD’s patient populations, indications, and clinical use cases, informing where winnable position and go-to-market investment should concentrate
- Define a clear winnable position for MRD, informed by VOC, competitive intelligence, and portfolio expertise, and ensure it’s consistently reflected in positioning, messaging, and content
- Educate the market on MRD as a category, not just NeoGenomics’ specific offering, partnering with the Content and Thought Leadership Manager to translate emerging science into content that builds broader category understanding
- Set clear objectives and KPIs across MRD marketing initiatives, tracking performance to ensure the work is having its intended impact
- Execute marketing across MRD’s full lifecycle, from launch through market maturity, protecting, growing, and expanding share as appropriate to each stage, partnering with Commercial Launch Excellence on launch-specific readiness
- Write and produce core MRD marketing content and materials directly, partnering with Digital, Content, and Creative resources for broader execution needs
- Collect voice-of-customer insights for MRD, feeding both portfolio strategy and roadmap conversations with Product Management
- Track competitive intelligence specific to MRD, feeding the Director’s portfolio-wide competitive picture
- Build the AOP budget request for MRD based on the strategic plan, then manage and reallocate spend within the approved allocation based on performance
- Partner with the Oncology, Pathology, and Pharma Commercial Marketing Directors to ensure MRD’s product story translates into audience-specific narratives
Skills
- Bachelor's Degree required
- 8+ years of progressive product marketing experience in healthcare, life sciences, or diagnostics
- Comfortable shaping strategic input for a portfolio while also executing the resulting plan personally
- Track record of defining a clear, defensible market position for a product or product family, translating VOC and competitive intelligence into strategy
- Comfortable setting objectives and KPIs, and using performance data to adjust course
- Experience managing a product through its full lifecycle, from launch through market maturity
- Strong writer, comfortable producing core content while directing supporting execution through Digital, Content, and Creative partners
- Experience with voice-of-customer collection and applying insights to strategy
- Comfortable managing a budget, tracking spend and reallocating based on performance
- Experience or strong comfort operating in an emerging, still-developing category, comfortable building market understanding rather than working on an established one
- Travel: 30% overnight
- Master's preferred
Benefits
- Internal career coaches
- Many training opportunities to expand your knowledge base
- A variety of HMO and PPO options
- Company 401(k) match
- Employee Stock Purchase Program
- Tuition reimbursement
- Leadership development
- 16 days of paid time off plus holidays
- Wellness courses
- Employee resource groups
Company Overview