Note: The job is a remote job and is open to candidates in USA. Macmillan Learning seeks a creative and collaborative Marketing Manager to support its audiobook catalog. The role develops and executes title-level marketing campaigns, manages budgets, presents strategies to authors and agents, and collaborates with publicists, producers, digital accounts, and imprint marketing teams.
Responsibilities
- Drive the concept, creation, and execution of creative and effective title marketing campaigns across a high volume of audiobooks across all genres
- Strategize advertising, organic social media, influencer outreach and audiobook-focused growth initiatives to generate strong consumer and industry buzz and impactful sales results
- Manage, track, and optimize title-specific marketing budgets to ensure maximum efficiency and impact
- Support and build strong relationships with authors and agents, helping them amplify the audiobook format to their audiences
- Collaborate closely with producers, publicists, digital accounts, and imprint marketing groups to ensure seamless alignment and maximum awareness across all book formats
- Present marketing strategies and campaign pitches with confidence in weekly department meetings, cross-imprint meetings, and meetings with authors, agents, and publishing partners
- Demonstrate strong leadership and a strategic vision that elevates the audiobook format and fosters effective communication across teams
Skills
- The ideal candidate brings superior project management skills, exceptional poise and confidence, agile problem-solving abilities, and a track record of multi-tasking in a fast-paced environment
- Exceptional presentation, public speaking, and communication skills, with the poise to pitch ideas to both internal and external stakeholders
- Strong organizational, multi-tasking, and problem-solving abilities to manage a large volume of titles simultaneously under tight deadlines
- Demonstrated ability to build inventive, out-of-the-box creative campaigns tailored to diverse book genres
- Agile mindset with the capability to evaluate campaign analytics and pivot strategies in real time
- A highly collaborative team player who thrives when working across teams
- A deep passion for the evolving audiobook and publishing landscape
- 5-7 years marketing experience in publishing
- College degree or related experience
Benefits
- Remote position
Company Overview