Note: The job is a remote job and is open to candidates in USA. RedFlag Alerts is seeking a hands-on Marketing Manager to lead the company’s market positioning, messaging, and broad marketing execution. The role partners with Sales leadership to develop go-to-market strategy and manages campaigns, content, paid media, events, launches, sales enablement, customer advocacy, and reputation programs.
Responsibilities
- Set external positioning and messaging in alignment with the Head of Sales, and keep it consistent everywhere it shows up
- Own website copy, landing pages, and overall brand voice
- Run LinkedIn as a thought-leadership channel for RedFlag
- Source and write case studies and customer success stories including pulling the narrative together when Product or CS only supplies the technical detail
- Write pricing page copy and communicate packaging changes clearly to the market
- Build and run lead generation campaigns
- Own SEO and AEO optimization
- Plan, launch, and optimize paid campaigns across LinkedIn, Google, and Bing — you are expected to do this without ramp time
- Run and optimize our presence on G2 and Capterra: positioning, review volume, and keeping collateral on both platforms current
- Own external launch communications for new features — blog posts, customer emails, and social announcements
- Run event marketing, webinars, and represent RedFlag at conferences
- Build out a PR function: press strategy, outreach, and coverage
- Build sales enablement collateral: one-pagers and pitch decks
- Own competitive positioning and market research, and keep the sales team current on both
- Manage customer testimonials, referral programs, and our reviews and ratings presence
- Actively run review-generation campaigns for both G2 and Capterra, not just respond to what comes in
Skills
- 4+ years in B2B SaaS marketing, ideally in a role that owned both brand and demand generation
- Proven, hands-on expertise running paid campaigns on LinkedIn, Google, and Bing- this is a key skill
- Strong writer who can hold a consistent voice across a website, a pitch deck, and a LinkedIn post
- Experience turning customer conversations into case studies, including when the technical detail comes from someone else
- Comfortable partnering directly with sales leadership on positioning and messaging
- Experience managing a G2 or Capterra presence, including running review campaigns
- Experience with analyst relations or PR
- SEO/AEO experience beyond the basics
- Event or webinar production experience
- Experience marketing to safety, compliance, or emergency-communication buyers
Company Overview