Note: The job is a remote job and is open to candidates in USA. Kem Krest provides supply chain, fulfillment, and related services to OEMs across multiple industries. The Marketing Manager – OEM will develop and execute marketing strategies that build brand awareness, generate demand, grow the pipeline, and support new business opportunities. The role includes customer research, persona development, integrated campaign execution, content creation, agency management, performance measurement, and cross-functional collaboration.
Responsibilities
- Lead OEM marketing strategy and execution to increase brand awareness, demand generation, pipeline growth, and program wins across target industries
- Develop and maintain Voice of Customer programs, including customer interviews, win/loss analyses, surveys, feedback loops, and market intelligence initiatives
- Create and evolve buyer personas and buyer journey maps for OEM purchasing, product, program, aftermarket, supply chain, and operational decision-makers
- Design, launch, and optimize integrated marketing campaigns through digital channels, industry events, thought leadership programs, and executive engagement initiatives
- Build compelling value propositions, campaign themes, content strategies, and customer-facing materials that differentiate Kem Krest from traditional logistics and distribution providers
- Write and develop original marketing content, including thought leadership, case studies, email campaigns, presentations, and sales enablement tools
- Manage agency relationships by creating strategic briefs, evaluating creative output, managing budgets, and ensuring campaign performance aligns with business objectives
- Partner with Digital Marketing and Marketing Operations resources to execute campaigns, maintain data integrity, support automation efforts, and improve reporting capabilities
- Establish performance dashboards and reporting frameworks that measure campaign effectiveness, lead quality, pipeline contribution, and marketing ROI
- Collaborate with Business Development and Account Management teams to support growth strategies, competitive positioning, account expansion opportunities, and program renewals
Skills
- Minimum of 10 years of progressive B2B marketing experience with ownership of integrated marketing strategies for complex, long-cycle buying environments
- Demonstrated success conducting Voice of Customer research and translating insights into actionable personas, buyer journeys, messaging strategies, and campaign plans
- Deep expertise in demand generation, account-based marketing, lead nurturing, content strategy, sales alignment, and campaign optimization
- Exceptional writing and storytelling skills with experience personally creating marketing copy, thought leadership content, and customer engagement materials
- Hands-on experience with HubSpot, CRM systems, marketing automation platforms, ZoomInfo, Excel, Power BI, and data-driven performance analysis
- Strong project management skills with the ability to influence cross-functional teams and manage agency partners in a shared-resource environment
- Excellent communication, presentation, and problem-solving abilities, coupled with curiosity, business acumen, and comfort using AI-enabled tools
- Preference is given to candidates located in the Midwest, with approximately 25–30% travel required for customer visits, industry events, and collaboration across Kem Krest locations
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred
- Experience marketing within automotive, aftermarket, heavy-duty, powersports, industrial, OEM, Tier 1 supplier, or comparable enterprise environments highly preferred
- Knowledge of Lean Six Sigma principles, regulatory marketing considerations, and continuous improvement methodologies is a plus
Benefits
- Fully remote position
- Generous PTO and Paid Holidays
- Profit Sharing Program
- Healthcare Insurance Coverage Plans
- Company Paid Life Insurance
- Tuition Assistance
- Matching 401(k) Program
- Company Parties, Events and Focus on FUN!
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