Note: The job is a remote job and is open to candidates in USA. McGraw Hill is seeking a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting courses within its Higher Education division. The role owns go-to-market strategy and execution, including campaigns, positioning, sales enablement, customer engagement, market insight, and performance optimization.
Responsibilities
- Develop and execute comprehensive, strategic go-to-market plans for the assigned portfolios in coordination with product, sales, customer success, digital solutions, and other integrated team partners
- Own customer-facing marketing campaigns, including email communications, webinars, events, and website presence
- Develop differentiated portfolio positioning and messaging aligned with the Connect platform strategy, and ensure it is communicated effectively to faculty, administrators, sales teams, and other target audiences
- Execute both virtual and in-person marketing initiatives, managing timelines and deliverables across multiple campaigns simultaneously
- Lead customer acquisition, adoption, engagement, retention, and advocacy initiatives across the assigned portfolio
- Provide sales support and enablement for internal teams and customer-facing partners, equipping them to communicate the value of Connect and the assigned course solutions
- Develop internal and external sales, training, and marketing resources that help the organization promote the assigned portfolio, respond to customer and representative inquiries, and address adoption barriers
- Conduct customer- and internal-facing presentations, product demonstrations, and trainings on a regular basis in both live and virtual environments
- Train and support the sales team through virtual and in-person sessions, communicating product positioning, messaging, and updates to help drive adoption and revenue growth
- Build relationships with instructors, authors, subject-matter experts, and professional organizations to gather market insight and strengthen portfolio advocacy
- Gather feedback from college faculty, sales teams, and customers to monitor market trends and emerging needs
- Identify and evaluate digital product, content, and service opportunities that address instructor and student needs across Business Law, Taxation, and Upper-Level Accounting courses
- Collaborate with portfolio teams to recommend product enhancements, new products, and feature improvements based on market and customer intelligence
- Analyze market trends, customer needs, competitive activity, and potential growth opportunities, and contribute to market research, portfolio planning, and product development
- Use performance, funnel, and customer data to guide decisions, optimize marketing programs, and share best practices across the team
- Manage competing priorities with attention to detail, responding effectively when urgent sales or adoption challenges require an immediate shift in plans
- Balance strategic planning with hands-on execution to consistently meet deadlines and, when needed, turn projects around quickly
Skills
- This is a remote position open to applicants authorized to work for any employer within the United States
- Minimum 3–4 years of client-facing marketing, product marketing, and/or sales or customer success experience
- Demonstrated experience developing go-to-market plans, portfolio positioning, demand-generation programs, and sales enablement across multiple products or course areas
- Strong ability to manage competing priorities without losing attention to detail, and to respond calmly and effectively to changing deadlines and urgent requests
- Proven ability to make decisions using customer feedback, market data, and performance insights balancing strategic thinking with practical execution
- Strong ability to identify, prioritize, and execute marketing objectives that grow market share, support customer retention, and drive revenue
- Ability to translate complex product capabilities and discipline-specific needs into clear, compelling, audience-appropriate messaging for both internal sales teams and external stakeholders
- Excellent cross-functional collaboration, project management, communication, and presentation skills
- Success in managing and delivering virtual and/or live events and conducting compelling presentations both internally and externally
- Strong understanding of emerging marketing trends, technologies, and integrated campaign strategies
- Experience with Salesforce
- Experience in higher education, educational technology, or Business Law, Taxation, or accounting markets
Benefits
- Remote position open to applicants authorized to work for any employer within the United States.
- An annual bonus plan may be provided as part of the compensation package.
- A full range of medical and/or other benefits, depending on the position offered.
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