Note: The job is a remote job and is open to candidates in USA. Brandbutter, part of CENTRO, is hiring a marketing lead to own the strategy and roadmap for brands across B2B fintech, adtech, and creator programs. The role combines hands-on campaign execution with leading a team of designers and social media managers, using data and AI workflows to drive results.
Responsibilities
- Set the vision. Define the marketing strategy for each brand in your cell, grounded in business goals, customer insight and data
- Build and run the roadmap. Turn quarterly OKRs into clear plans with priorities, owners and timelines, and make sure they ship
- Execute hands-on. Write briefs, copy and campaign plans. Launch and optimise paid campaigns. Build landing pages and reports. Produce first versions yourself instead of waiting on others
- Lead and grow the team. Coach designers and social media managers, delegate with clarity, give direct feedback and help people grow
- Make AI the default. Identify where AI and automation can speed up research, content production, reporting and campaign operations, build those workflows yourself and teach the team to use them
- Own the numbers. Track pipeline, lead quality, CPL, ROAS and engagement, and change course when something isn’t working
- Work across the business. Partner with sales, product, tech and leadership, and present plans and results clearly and concisely
Skills
- 7+ years in marketing, including at least 3 years leading a team
- A doer's track record: you've personally written, built, launched and optimised campaigns, not only managed people who did
- Experience building marketing strategies and roadmaps from scratch
- Ideally across more than one brand or audience
Benefits
- Remote flexibility: work from anywhere, with a team that values balance and results.
- Autonomy and ownership: no bureaucracy or micromanagement, just room to take initiative and own your work.
- Educational programs and support for your professional development.
- Team-building activities and opportunities to attend industry events.
- Paid holidays, vacation, personal days and sick leave.
Company Overview