Note: The job is a remote job and is open to candidates in USA. IRT Living is seeking a Marketing Manager to lead the strategy, execution, and performance of marketing programs across its apartment communities. The role supports on-site teams with community branding, integrated campaigns, lead generation, budget and performance management, and data-informed marketing improvements.
Responsibilities
- Serve as the primary marketing partner to on-site teams within their assigned markets, providing marketing strategy, tools, and campaign execution while helping ensure the total portfolio hits its performance goals
- Develop the value proposition for each community and ensure it comes through consistently across its website and advertising
- Equip on-site teams with the tools, campaigns, and resources they need for effective outreach and lead generation
- Strategize and develop promotional marketing materials, including electronic and print media, leveraging AI and generative AI tools to improve the speed and quality of output
- Work within each community's marketing budget to drive lead generation and conversion performance against established metrics and goals
- Monitor lead generation and conversion performance daily, and take action to course-correct when a community is not hitting its goals or expectations
- Conduct ongoing audits of websites and advertising sources across their assigned markets to ensure accuracy, competitiveness, and performance
- Partner with the Digital Marketing team to align community-level campaigns with paid search, SEO, and local search strategy
- Own community newsletters, prospect outreach, the preferred employer program, and AI leasing assistant updates to ensure customers can get answers 24/7, and support resident campaigns and communication
- Travel to assigned markets and submarkets to build deep market expertise, understand local renter needs, and support on-site teams directly
- Understand the demographics and target renter profile for each assigned community to inform marketing strategy and messaging
- Partner with the Renovation / Value-Add team to ensure marketing needs are met in a timely fashion for repositioning projects
- Support on-site teams in planning and implementing community events, including the promotion and logistics of marketing special events (grand openings, resident events, etc.)
- Establish and maintain cooperative relationships with key third-party vendors, community teams, customers, employees, and other industry contacts
- Other duties may be assigned
Skills
- Bachelor's degree in Marketing, Communications, or a related field
- 3-5 years of marketing experience in multifamily real estate
- Disciplined and process-driven, with strong project management skills to maintain consistent focus on key initiatives and performance metrics
- Excellent analytical and problem-solving skills
- Proactive, self-directed, and highly motivated
- Strong interpersonal, oral, and written communication skills, with the ability to collaborate with department leaders and on-site teams
- Ability to set and meet goals and consistently meet deadlines
- Ability to maintain flexibility and creativity across a variety of situations
- Knowledge of social media platforms, including but not limited to Facebook, Instagram, LinkedIn, YouTube, and Google
- Knowledge of SEO and SEM best practices
- Fluency with AI and generative AI tools (e.g., Claude) applied to marketing output, efficiency, and decision-making
- Solid abilities in the MS Office suite (Word, PowerPoint, Excel, and Outlook)
- Experience with renovation projects and repositioning of a property highly preferred
- Knowledge of the Yardi product suite is a plus
- Experience with creative software programs preferred (Adobe InDesign, Photoshop, Illustrator, or similar)
Benefits
- Bonus Opportunities
- Stock Awards
- Paid Holidays and Paid Time Off
- BCBS PPO Health Insurance
- 401k with 4% match
Company Overview