Note: The job is a remote job and is open to candidates in USA. One Pass develops a health, wellness, and everyday-living engagement and loyalty platform. The Marketing Manager supports integrated marketing strategies for consumer and business audiences, including brand growth, demand generation, client marketing tools, and campaigns that drive enrollment and engagement.
Responsibilities
- Support demand generation programs targeted toward health plans, employers, brokers, and other strategic audiences
- Develop and execute lead generation campaigns across digital, content, events, and partner channels
- Partner with growth team to create marketing programs that accelerate pipeline growth
- Measure marketing performance and report on key lead generation metrics, campaign effectiveness, and ROI
- Develop client-specific marketing materials that support member acquisition, engagement, and retention
- Customize campaign assets to align with client brands, audiences, and market needs
- Manage production and distribution of marketing toolkits, communication materials, and enrollment resources
- Collaborate with growth and account management teams to support key client initiatives and launches
- Ensure all materials meet brand, compliance, and quality standards
- Support development and execution of integrated marketing campaigns that drive awareness, consideration, and engagement for One Pass
- Manage brand initiatives and ensure consistent messaging across all consumer touchpoints
- Collaborate with creative, product, and digital teams to develop compelling marketing assets and campaigns
- Help evolve brand positioning and value propositions based on market trends, customer insights, and business priorities
- Monitor campaign performance and provide recommendations for optimization
- Analyze campaign performance and customer behavior to identify trends, opportunities, and recommendations
- Conduct competitive and market research to inform marketing strategies
- Leverage data and insights to improve audience targeting, messaging, and marketing effectiveness
- Track key performance indicators and communicate results to stakeholders
Skills
- Bachelor's degree in Marketing, Communications, Business, or related field
- 4-6 years of experience in marketing, brand management, demand generation, or related disciplines
- Experience supporting B2B marketing and lead generation initiatives
- Experience developing and executing B2B2C marketing campaigns
- Experience creating marketing collateral, sales enablement materials, and client-facing communications
- Experience partnering across cross-functional teams to drive marketing initiatives and business results
- Strong project management skills with the ability to manage multiple priorities and deadlines
- Experience in healthcare, wellness, fitness, benefits, or consumer subscription businesses
- Knowledge of employer-sponsored benefits, health plans, or member engagement strategies
- Experience working with marketing automation, CRM, and digital marketing platforms
- Familiarity with performance marketing, content marketing, and campaign analytics
Benefits
- Offers Bonus
- Flexible work environment. In the Minnesota–St. Paul Twin Cities area, team members are expected to work in-office three days per week; remote work is supported across a number of U.S. states.
Company Overview