Note: The job is a remote job and is open to candidates in USA. Aditi Consulting is recruiting for a marketing analytics contractor role. The position evaluates web projects and experiments, analyzes user behavior and marketing performance across multiple data sources, produces web engagement reporting, and translates ambiguous business questions into actionable insights.
Responsibilities
- Evaluate the impact of web projects (cross-team initiatives)—both proactively and in response to stakeholder requests
- Run and evaluate web experiments using tools like Ninetailed and internal GitHub frameworks
- Use FullStory to assess the impact of web design on engagement and usability
- Use FullStory and PowerBI to answer ad-hoc questions about user behavior, funnel performance, and marketing program impact
- Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends
- Collaborate with PMs and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses
- Support page-level and flow-level investigations to identify issues or opportunities across GitHub.com’s purchase and conversion paths
Skills
- 5–7+ years experience in web analytics and/or marketing analytics
- Proficiency in A/B testing methodologies—including experiment design, implementation, and results interpretation—with a strong understanding of statistical concepts such as power, significance, and confidence intervals
- Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis
- Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics
- Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches
- Strong communication skills, especially the ability to distill findings into clear, actionable recommendations
- Experience supporting marketing teams, growth teams, or web teams in understanding performance
- Comfort context-switching across multiple stakeholders and incoming requests
- Hands-on experience with FullStory or other behavioral analytics tool
- Proficiency with SQL and comfort querying large datasets
- Experience with experiment platforms (e.g., Ninetailed, Optimizely, LaunchDarkly)
- Familiarity with BI tools like Power BI, Looker, or Tableau
- Understanding of SEO analytics, documentation analytics, or logged-in behavior measurement
- Experience with GitHub's ecosystem or developer-focused products (bonus, not required)
Benefits
- Remote work arrangement
- Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law.
- Full-time employees are eligible to select from different benefits packages, which may include medical, dental, and vision benefits.
- Health savings accounts with qualified medical plan enrollment.
- 10 paid days off.
- 3 days paid bereavement leave.
- 401(k) plan participation with employer match.
- Life and disability insurance.
- Commuter benefits.
- Dependent care flexible spending account.
- Accident insurance.
- Critical illness insurance.
- Hospital indemnity insurance.
- Accommodations and reimbursement for work travel.
- Discretionary performance or recognition bonus.
- Sick leave and mobile phone reimbursement provided based on state or local law.
Company Overview
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