Note: The job is a remote job and is open to candidates in USA. Airtower Networks provides customized in-building wireless solutions and related connectivity infrastructure for enterprises, building owners, and property managers. The Marketing Manager will own demand generation initiatives spanning content creation, lead generation, webinars, trade shows, go-to-market messaging, CRM administration, performance reporting, and marketing partner coordination.
Responsibilities
- Thought Leadership: Develop and manage a steady pipeline of publishable content that strengthens XX’s position as a leader in the in-building wireless connectivity space
- Whitepapers & One-Pagers: Create clear, compelling marketing collateral—including educational pieces such as “Why Cellular is Superior to Wi-Fi”—to support sales efforts and educate prospective and existing customers
- Case Studies & Testimonials: Lead the development of compelling client success stories and testimonials that demonstrate XX’s value, impact, and customer outcomes
- Sales Enablement: Partner closely with Sales Operations and sales teams to align marketing initiatives and content with sales priorities, ensuring consistent messaging and effective tools throughout the sales process
- Inbound Lead Generation
- Manage and optimize Google Ads campaigns to increase qualified inbound leads
- Develop and publish webinars, whitepapers, videos, and other high-value content to attract prospects and nurture them through the buying journey
- Identify, test, and evaluate cost-effective advertising, content, and digital channels to expand reach and improve lead acquisition
- Partner closely with the Sales Business Development team to develop, manage, and optimize outbound sequences, messaging, and playbook content
- Lead the planning and promotion of webinars, developing strategies to drive strong registration, attendance, and post-event engagement
- Own and execute a consistent monthly webinar series, from topic development and speaker coordination through promotion, execution, and follow-up
- Identify and manage third-party content syndication opportunities to expand reach and generate qualified leads from new audiences
- Develop and manage targeted nurture and drip campaigns to engage prospects at scale, move leads through the funnel, and support sales conversion
- Event Strategy: Evaluate industry trade shows and events based on audience, strategic fit, past performance, and lead-generation potential to develop an effective annual event strategy
- Event Planning & Execution: Own the annual event calendar and coordinate with cross-functional teams to ensure each event is aligned to the appropriate customer vertical, audience, and business objectives
- Event Performance: Establish and track event KPIs—including meetings, qualified leads, engagement, and pipeline contribution—to evaluate performance and inform future investments
- Sales Readiness: Equip event representatives with the messaging, collateral, attendee insights, and other resources needed to maximize engagement and follow-up
- Messaging & Positioning: Partner with senior leadership and cross-functional teams to refine Airtower’s value proposition and develop differentiated messaging tailored to key customer segments
- Marketing Collateral: Own and continuously evolve presentations, sales collateral, and other marketing materials to ensure they reflect current market trends, customer needs, and Airtower’s latest messaging
- Website Management: Maintain and optimize the company website to ensure content, messaging, and visual presentation accurately reflect Airtower’s current positioning and priorities
- Channel Enablement: Develop marketing and sales materials that enable indirect channel partners to effectively communicate Airtower’s value proposition and support their sales efforts
- Manage and coordinate third-party marketing partners and contractors, including paid search consultants, public relations agencies, web developers, and other specialized vendors
- CRM & Lead Management: Manage lead data, imports, and routing across multiple channels, ensuring accurate records, timely follow-up, and effective handoff to Sales
- Funnel & Revenue Alignment: Establish and track lead generation targets in alignment with broader company revenue goals and sales objectives
- Marketing Performance & ROI: Develop and maintain regular reporting and dashboards to measure channel performance, pipeline contribution, and return on marketing investment
- Executive Reporting & Insights: Lead monthly business reviews with the Executive Leadership Team, providing clear performance updates, key insights, and recommendations to inform marketing and business decisions
- Lead Quality & Conversion: Monitor and optimize lead scoring, MQL-to-SQL conversion, and other key funnel metrics to improve lead quality and increase marketing’s contribution to pipeline
Skills
- Minimum 5 years in a marketing or sales role with progressive responsibility
- Proficiency in building reports/dashboards is required
- Strong command of Google marketing tools, CRM systems, and content management systems
- Solid analytical skills and comfort interpreting data
- Excellent written and verbal communication skills
- Proven ability to prioritize tasks and manage projects from inception to completion
- Remote with occasional travel; Candidates MUST be located in one of the following metropolitan areas: Boston, Atlanta or Washington, DC
- Up to 15% travel required for industry trade shows or internal meetings
- Telecom or Commercial Real Estate Marketing Experience Preferred
- Bachelor's degree in Business Administration, Marketing, Communications, or related field preferred
- Candidates with an Associate's degree and equivalent experience will also be considered
- 1–2 years of HubSpot marketing suite experience preferred (or similar CRM experience)
Benefits
- Competitive base salary plus bonus opportunity
- 401(k) plan (5% match)
- Medical/Dental/Vision + more
- Company-paid life insurance
- 9 Paid Holidays
- Paid Time Off
- Paid Parental Leave
Company Overview