Note: The job is a remote job and is open to candidates in USA. INCA International Nature & Cultural Adventures creates journeys connecting travelers with remarkable places, expert guides, wildlife, cultures, and people around the world. The Marketing Manager will build and lead a holistic, results-driven marketing program for INCA and Integrity Galapagos, overseeing strategy, integrated campaigns, content, CRM, analytics, budgets, vendors, and collaboration with sales and leadership.
Responsibilities
- Develop and execute marketing strategies for INCA and Integrity Galapagos, including priorities, budgets, campaigns, calendars, and success metrics
- Deepen our understanding of our best customers, travel advisors, and trade partners and use those insights to sharpen positioning, messaging, and targeting
- Identify growth opportunities through customer, market, competitor, and sales analysis
- Protect and strengthen the distinct brand voice and visual identity of each business
- Lead integrated campaigns across email/CRM, direct mail, website and SEO, PR, partnerships, digital and print marketing, social media, and other appropriate channels
- Focus primarily on growing INCA through qualified inquiries, bookings, repeat travel, referrals, and stronger retail travel advisor engagement
- Support Integrity Galapagos through trade marketing to tour operators, DMCs, and other wholesale partners, including newsletters, training, sales materials, international trade shows, road shows, FAMs, and partner communications
- Oversee content and communications for both brands, personally writing and editing key materials while managing outside specialists where appropriate
- Work closely with the sales team to support lead generation, conversion, account development, and priority business opportunities
- Manage CRM segmentation and customer and trade partner communications
- Track meaningful results, including campaign performance, qualified inquiries, conversions, repeat business, partner engagement, and yacht sales
- Use data and market feedback to refine audiences, messaging, spending, and priorities
- Manage marketing projects, budgets, vendors, contractors, and assets from idea through completion
Skills
- 5+ years of marketing experience, with demonstrated responsibility for strategy and execution
- Experience in travel, hospitality, luxury, or another high-touch, relationship-driven business
- Experience developing and managing multi-channel marketing campaigns
- Strong experience with email/CRM marketing, website management, SEO, content, and marketing analytics
- Experience using design software and web tools to create aesthetic and effective marketing elements
- Excellent writing and editing skills and a strong eye for effective digital and print communications
- Ability to use customer, campaign, and sales data to inform decisions and measure results
- Proven ability to manage multiple projects, outside vendors, and resources from planning through completion
- Proactive, self-directed, collaborative, and comfortable taking ownership
- Fluency in English is essential
- Northern California preferred but may be performed remotely, with regular cross-time-zone collaboration and occasional travel to INCA's Oakland, California office. International applicants may be considered
- B2B, travel-trade, tour operator, DMC, or partner-marketing experience is a strong plus
- Fluency in Spanish, with solid writing and speaking skills, is a plus
Benefits
- May be performed remotely
- Opportunity to build the company’s marketing and eventually a team around the strategy you help shape
Company Overview