Note: The job is a remote job and is open to candidates in USA. Birch Gold Group is a national dealer of precious metals that helps Americans diversify their savings with physical gold and silver. The Marketing Manager will support marketing projects and activities by managing advertising, email campaigns, landing pages, social media, content, vendor coordination, SEO collaboration, and performance analysis.
Responsibilities
- Track past and future advertising in our database
- Optimize landing pages and conversion funnels
- Manage email campaign deployment
- Manage internal email lists & segments
- Track & analyze email campaign results
- Optimize website experience
- Manage social media content & content production
- Prepare regular reports on social media performance, insights, and recommendations for improvement
- Develop new lead magnets
- Coordinate with vendors
- Work with our SEO partners
- Assist in the analysis and reporting of key metrics and performance of marketing initiatives
- Coordinate and review content for web and email
- Manage paperwork with vendors
- Coordinate projects with internal departments and external freelancers/agencies (experience with Asana is a plus)
- Monitor industry news and online mentions of company and competitor activity
- Assist with other duties assigned
Skills
- Must possess a high level of attention to detail
- Must be able to work productively in a remote work environment
- Must be able to cultivate positive working relationships across the organization
- Must possess excellent effective listening and comprehension skills
- Must be able to demonstrate strong organizational skills
- Must have a strong sense of personal accountability in decision-making
- Must possess a strong willingness to embrace and learn AI tools
- Must have experience in Project Management
- Must have experience in using email marketing platforms
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily
- The requirements listed below are representative of the knowledge, skill, and/or ability required
- To perform this job successfully, an individual should have advanced knowledge of MS Word and Excel
- The employee must be able to occasionally lift and/or move up to 10 pounds
- Specific vision abilities required by this job include close vision and distance vision
- Bachelor's Degree in Marketing preferred or equivalent experience
- Asana highly preferred
- DotDigital highly preferred
Benefits
- Fully remote work
Company Overview