Note: The job is a remote job and is open to candidates in USA. YIBI Hantang is YIBI Group's brand growth and strategic partnership platform supporting international fashion, beauty, fragrance, wellness, and lifestyle brands exploring growth opportunities in China. The company is seeking a California-based Marketing Manager to support project-based collaborations through consumer insights, social media and creator strategy, brand evaluation, localized campaign planning, and strategic partnerships.
Responsibilities
- Identify emerging lifestyle, beauty, wellness, fashion, and consumer trends
- Provide insights into social media, creator, content, and community marketing strategies
- Evaluate U.S. brands with potential for China-market development
- Contribute to discussions around localized campaigns, content strategy, and market-entry planning
- Support strategic partnerships and selected international brand-growth projects
- Provide insights into California consumer behavior and emerging brand-building models
Skills
- • Experience in marketing, lifestyle, beauty, wellness, fragrance, fashion, or consumer brands
- • Strong understanding of social media, creators, content, and community-led brand building
- • Strong understanding of consumer behavior and contemporary brand marketing
- • Existing relationships within the California lifestyle, beauty, fashion, or consumer-brand ecosystem are an advantage
- • Strong communication and cultural awareness
- • Marketing Strategy
- • Consumer Insights
- • Social Media Marketing
- • Content Strategy
- • Influencer & Creator Marketing
- • Brand Marketing
- • Market Expansion
- • Strategic Partnerships
- Experience working with emerging, founder-led, or international brands is preferred
Benefits
- Remote work arrangement
- Contract-based and project-oriented work
Company Overview