Note: The job is a remote job and is open to candidates in USA. The company is a fast-growing specialty products manufacturer with a global distribution network, developing and marketing science-led products across B2B and B2C channels. The Marketing Manager will lead strategic and hands-on marketing across global brand positioning, vertical and segment strategies, product and channel growth, digital marketing, events and sales alignment, while owning budgets and performance measurement.
Responsibilities
- Develop and maintain an actionable marketing strategy that supports the company’s wider commercial objectives
- Lead strategic discussions with company leadership and convert decisions into clear priorities, campaigns, budgets and timelines
- Analyze competitors, market trends and the company’s relative positioning, including where the company is strong, where it is vulnerable and how identified weaknesses should be addressed
- Own marketing budgeting, forecasting, prioritization and allocation of resources across campaigns, products, channels and verticals
- Evaluate each market vertical and understand the company’s current activity, customers, opportunities and barriers within it
- Develop distinct strategies for each vertical and customer segment rather than applying a single marketing approach across materially different markets
- Define the appropriate audience, value proposition, message, content, channel mix and commercial objective for each segment
- Identify new market opportunities and recommend where the company should increase, reduce or redirect its marketing efforts
- Identify key high-potential products and develop focused campaigns to accelerate their growth
- Work closely with sales to identify suitable channels, build channel-entry plans and support adoption within each channel
- Create channel-specific product positioning, messaging, campaigns and sales enablement materials
- Plan and coordinate product launches, including the proposition, launch schedule, content, sales support and post-launch review
- Maintain close communication and strategic alignment with sales teams, leadership, product and operational teams
- Translate sales feedback, customer objections and market intelligence into useful marketing action
- Support lead generation and agree clear processes with sales for lead ownership, quality, follow-up and conversion
- Build effective relationships across the US and international teams through regular meetings, planning sessions and periodic in-person collaboration
- Manage social media strategy and execution, including the content calendar, posts, campaigns and performance review
- Oversee website SEO and develop website-led campaigns designed to improve visibility, engagement and conversion
- Coordinate content across social media, websites, email, product launches and sales materials
- Maintain consistent and accurate brand positioning across markets, channels, partners and public communications
- Manage the development of marketing assets, including photography, video, brochures, presentations and other sales collateral
- Develop an event strategy based on target audience, strategic relevance and expected commercial value
- Plan pre-event promotion, on-site activity, sales coordination and post-event follow-up
- Support distributor, installer and partner marketing where it advances the wider channel or vertical strategy
- Manage relevant agencies, contractors, creators and external partners, including scope, quality, deadlines and budget
- Establish meaningful KPIs for campaigns, products, channels, events and verticals before activity begins
- Measure actual performance against the original strategy, objectives and budget
- Identify gaps between strategy and execution, explain why they occurred and recommend corrective action
- Provide concise reporting to leadership with results, commercial insights, risks and clear recommendations
- Use customer feedback, sales input and performance data to refine plans continuously
Skills
- Candidates must accommodate US working hours, with flexibility to collaborate effectively across leadership, sales and operational teams
- The role requires the ability and willingness to travel within the US periodically for strategic meetings, planning sessions, events, and team-building activities
- Demonstrable experience in a marketing management, product marketing or commercially focused marketing role
- Strong strategic thinking, planning, budgeting and project-management skills
- A record of developing differentiated strategies for multiple products, audiences, markets or customer segments
- Commercial awareness and the ability to connect marketing activity to sales channels, revenue opportunities and customer adoption
- Experience managing social media, content, websites, SEO and integrated campaigns
- Strong analytical skills, including defining KPIs, interpreting performance and changing course when evidence requires it
- Clear written and verbal communication, with confidence working directly with leadership and sales teams
- Ability to understand technically differentiated products and communicate their advantages credibly
- Strong ownership, sound judgement and the ability to manage competing priorities without losing strategic focus
- Native or professional-level fluency in English is required
- Standard US working hours, with flexibility to collaborate effectively across leadership, sales and operational teams
- The role requires the ability and willingness to travel within the US periodically for strategic meetings, planning sessions, events and team-building activities
- Additional travel may be required for selected events, partner activity or market-development work
- Candidates based in Illinois will work in a hybrid arrangement
- Candidates based in South Carolina, Texas, or Florida may also work remotely, with periodic travel required
- Location preference is Illinois, particularly the Chicago area
- Michigan is the second preferred location and will be remote
Benefits
- Commission
- Comprehensive health, dental, vision, and life insurance
- 401(k) with employer match
- Paid professional development
- Flexible working arrangements, remote or hybrid depending on location
- Generous paid time off and company holidays
- Real autonomy to shape strategy and see your ideas through to execution
Company Overview