Note: The job is a remote job and is open to candidates in USA. New Law Business Model (NLBM) has been on a mission to liberate lawyers from outdated practice models for over 10 years. As a Marketing Manager, you will be responsible for executing and optimizing key marketing engines, managing workflows, and ensuring effective community engagement to generate qualified leads.
Responsibilities
- You’ll own the execution and optimization of our key marketing engines, ensuring our monthly events, social media, and Facebook community operate as a cohesive system that generates qualified leads
- Manage multi-channel marketing workflows and high-stakes launch calendars for our monthly event engine
- Provide strategic creative direction to editors and designers to turn raw footage into ads that stop the scroll and drive clicks
- Analyze funnel performance—from registration to booked calls—to identify and execute rapid, data-backed optimizations
- Design the member journey within our Facebook community to move people from "New Join" to "Qualified Prospect."
- Oversee the strategy and drafting of social content to ensure clarity, brand alignment, and high-intensity lead capture
- Establish the "signal-to-sales" feedback loop by identifying high-intent members for our appointment setting team
- Maintain the marketing calendar with extreme ownership, ensuring all assets are launch-ready and on-time
- Evolve marketing workflows by weaponizing AI tools to 10x production speed and data analysis
- Run continuous feedback loops by auditing campaign performance and incorporating sales team insights to iterate quickly
Skills
- Proven track record of managing complex marketing workflows and high-stakes launch calendars
- Possess a strategic, creative eye and know exactly how to give direction that results in high-performing assets
- Naturally performance-driven, living in the data to kill underperforming ads or double down on winners
- Take extreme ownership of projects end-to-end and are allergic to 'checking the box' without delivering results
- Asset-level understanding of AI tools and how to build workflows with LLMs or automation software
- Collaborative communicator who can turn organic social engagement into a revenue-driving lead engine
Benefits
- 100% Remote Work at a Profitable, Growing Company
- Comprehensive Benefits Package (Health, Dental, Vision)
- 401K Retirement Program
- Flexible Paid Time Off
- Opportunities for Career Growth and Leadership Development
- Be Part of a Mission-Driven Company Transforming the Legal Industry
- The company provides required software and system access, and reimburses reasonable and necessary business expenses as required by law.
Company Overview