Note: The job is a remote job and is open to candidates in USA. Trajectory Recruiting is a mission-driven organization dedicated to transforming women's health. They are seeking a high-impact Marketing Manager to own the creative lifecycle and campaign strategy, focusing on both consumer and healthcare provider marketing.
Responsibilities
- Strategy & Funnel Ownership: Assess gaps across the full marketing funnel—from awareness to retention—and execute integrated campaign strategies for both consumer and HCP audiences
- Creative & Agency Management: Own the end-to-end creative process, including consumer insights, briefing, and providing actionable feedback to external advertising agencies and freelancers
- Channel Execution: Lead multi-channel campaigns across paid media (Google, Meta, CTV), email, SMS, direct mail, Amazon, and Shopify
- Cross-Functional Collaboration: Partner with Performance Media, Content, and Automation Managers to ensure cohesive execution and translate data insights into smarter creative decisions
- Optimization: Propose hypotheses and structure tests to improve conversion and engagement, maintaining a relentless "test-and-learn" mindset
Skills
- 7+ years of marketing experience with a proven track record of owning campaigns and delivering measurable results
- Asset Management Experience: Experience in managing external agency, vendor, and freelancer relationships is essential
- Broad Channel Fluency: Deep understanding of paid media, email, SMS, and e-commerce platforms
- Agency Background: Experience working in or alongside an advertising agency is strongly preferred
- Previous experience with consumer packaged goods (CPG) and healthcare provider (HCP) marketing
- Creative Leadership: Demonstrated ability to manage the full creative process from initial strategy through final delivery
- Data Literacy: Comfortable interpreting performance data to optimize creative output
- Communication: Exceptional written and verbal skills, with a focus on clear, concise, and persuasive messaging
- Adaptability: A self-starter with a bias for action who thrives in fast-moving, remote environments
- Experience in health, wellness, supplements, or a similarly regulated consumer category
- Familiarity with Amazon or Shopify ecosystems
Company Overview