Note: The job is a remote job and is open to candidates in USA. Velixo is a company that builds Excel-native reporting and automation for finance teams. They are seeking a Marketing Manager to own the campaign engine that drives marketing activity into pipeline, manage integrated campaigns, and optimize funnel conversion while utilizing AI tools in their daily work.
Responsibilities
- Plan and execute integrated campaigns: webinars, virtual events, guides, and thought leadership
- Tie every campaign to pipeline targets set with sales and marketing leadership, and drive measurable contribution
- Monitor and optimize funnel conversion at every stage, and turn campaign data into action plans that move deals forward
- Partner with our domain experts to operationalize thought leadership initiatives
- Run these programs end to end: timelines, asset coordination, promotion, and post-campaign analysis, with consistent messaging across channels
- Run structured retrospectives and document what to repeat and what to drop
- Build and manage campaigns in HubSpot: landing pages, forms, workflows, segmentation, and automation
- Develop and send email programs (promotional, newsletter, transactional) supporting campaign and partner goals
- Keep the automation clean: lifecycle stages, naming conventions, and data integrity
- Run A/B tests to improve email, landing page, and workflow performance
- Map and optimize customer journeys from awareness to opportunity, and design nurtures that match prospect behaviour and funnel stage
- Find friction in the conversion path and fix it
- Work with sales to sharpen lead quality, feedback loops, and handoffs
- Lead the company resource centre alongside our digital marketing agency: taxonomy, gating strategy, and user flow
- Track asset performance and recommend improvements from engagement, SEO, and conversion data
- Support the wider team on events, partner marketing, and co-marketing with campaign infrastructure and promotional muscle
- Own a centralized marketing calendar that keeps initiatives aligned
- Report on engagement, conversion, influenced pipeline, and revenue, and present insights and recommendations to leadership
Skills
- Strong experience in campaign management, demand generation, or marketing operations
- Hands-on experience with HubSpot is required. (Deep experience with a comparable marketing automation platform may be considered.)
- A track record running multi-channel campaigns from strategy through execution and optimization
- Comfort analyzing performance data and turning it into measurable gains in conversion and pipeline
- Excellent project management and cross-functional coordination
- Clear, disciplined writer who keeps messaging consistent
- Fluent using AI tools in day-to-day work: campaign design and copy, reporting and analysis, and building or accelerating automation. You can show us how AI already makes your work faster and better
- B2B SaaS or finance/ERP domain experience is a plus, not a requirement
Benefits
- Remote, and serious about it. Work from where you do your best work. We're built around it, not tolerating it.
Company Overview