Note: The job is a remote job and is open to candidates in USA. 160 Driving Academy is the largest CDL training school in the country, with a mission to change lives through education. The Marketing Manager will be responsible for creating engaging content, coordinating marketing initiatives, and managing projects to drive measurable business results.
Responsibilities
- Create marketing content that informs, inspires, and drives action, including: website copy, landing pages, email campaigns, social media content, video concepts, & sales support materials
- Help tell the 160 Driving Academy story while supporting lead generation and brand awareness
- Maintain brand consistency across all marketing channels
- Coordinate video production projects from planning through publishing, including YouTube
- Support social media strategy through: content planning, publishing, community engagement, & performance tracking
- Maintain content calendars, monitor engagement, and help grow digital audiences
- Plan and execute integrated marketing campaigns supporting: Enrollment growth, brand awareness, lead generation, B2C and B2B audiences
- Partner closely with the Chief Marketing Officer to align messaging and creative assets with business objectives
- Monitor campaign performance and recommend continuous improvements
- Manage marketing projects from kickoff through completion
- Coordinate with internal teams and external vendors
- Own project timelines, marketing calendars, and campaign deliverables
- Support: Website updates, landing page creation, email marketing, organic social media, & video distribution
- Identify opportunities to improve customer experience and marketing performance
- Utilize analytics and data to improve results while staying current on marketing trends, emerging tools, and best practices
- Communicate location-specific marketing objectives and provide creative direction
- Support branding initiatives including: Uniforms, location signage, tractor and trailer branding, marketing activations, & events
- Organize project execution and ensure accountability for field implementation
Skills
- 3+ years of progressive marketing experience
- Experience managing marketing campaigns, content, digital marketing, or project management
- Excellent written and verbal communication skills
- Experience supporting integrated marketing campaigns across multiple channels
- Strong organizational and project management skills
- Experience using marketing analytics and data to improve campaign performance
- Exceptional attention to detail and commitment to quality
- Experience supporting marketing events and brand activations
- Familiarity with video content planning or production workflows
- Experience managing social media content and audience engagement (including YouTube)
- Experience coordinating outside vendors, agencies, or production partners
- Experience with both B2B and B2C marketing
- Self-starter who is curious, resourceful, accountable, and eager to grow
- Highly organized with the ability to prioritize multiple projects in a fast-paced environment
Company Overview