Note: The job is a remote job and is open to candidates in USA. Foot Locker is a sports and lifestyle company whose brands connect with youth culture and local communities. The Marketing Manager leads the strategy, planning, production, execution, and post-event analysis of experiential marketing initiatives, serving as the project lead across cross-functional teams, agencies, vendors, and community partners.
Responsibilities
- Own experiential projects from initial briefing through postmortem
- Translate business objectives into innovative consumer experiences
- Develop event strategies that align with brand, retail and business priorities
- Recommend creative approaches that strengthen community engagement and brand affinity
- Identify opportunities to elevate experiences through innovation, culture and emerging trends
- Lead planning and execution of experiential marketing activations ranging from community events to large-scale national moments
- Develop project timelines, production schedules and execution plans
- Manage agency partners, vendors, freelancers and production teams
- Direct agency and vendor partners responsible for permitting, logistics, staffing, security, transportation, fabrication, hospitality and event operations
- Ensure all experiences are executed on time, within budget and at premium brand standards
- Travel and provide onsite leadership during activations
- Serve as the primary project manager across Marketing, Brand Partners, Retail Operations, Visual Merchandising, Legal, Finance, Communications, Social, Loyalty, Store Teams and external partners
- Lead cross-functional governance and stakeholder alignment through project lifecycles
- Ensure clear ownership, accountability and communication across all stakeholders
- Anticipate challenges and proactively develop solutions before issues arise
- Build and maintain relationships with various external partners, not limited to, local vendors, community organizations, schools, cultural leaders, etc
- Serve as a trusted connector within the local market
- Continuously identify opportunities for authentic community partnerships
- Partner directly with internal brand teams and external partners to understand business objectives
- Present experiential recommendations and project updates to senior leadership
- Manage client expectations while balancing timelines, budgets and operational realities
- Build confidence through excellent communication and flawless execution
- Develop detailed project plans and execution timelines
- Maintain budgets and track expenses
- Manage production schedules
- Drive accountability across internal and external stakeholders to ensure successful project delivery
- Create executive-ready presentations, recaps and postmortems
- Track KPIs and event performance
Skills
- Bachelor's degree or equivalent professional experience
- 5+ years of experiential marketing, event production, brand marketing or agency experience
- Proven experience leading large-scale consumer events from strategy through execution
- Experience managing multiple concurrent projects with competing deadlines
- Experience working directly with clients, agencies and executive stakeholders
- Strong budget management experience
- Exceptional written and verbal communication skills
- Excellent presentation skills
- Highly organized with exceptional attention to detail
- Ability to work independently with minimal supervision
- Strategic thinker
- Innovative
- Stakeholder leadership & influence
- Relationship management
- Project and operational excellence
- Cross-functional collaboration
- Problem solving & decision making
- Resilience & adaptability
- Existing relationships with local vendors, production partners and community organizations
- Experience within retail, sports, fashion, lifestyle or entertainment marketing
- Understanding of youth culture, sneaker culture, music, sports and community engagement
- Experience managing agencies and production partners
- Knowledge of event permitting and production logistics
Benefits
- Short term incentives that align with individual and company performance
- Employee Discount
- Paid Time Off
- Medical | Dental | Vision Coverage
- 401(k) | Roth 401(k)
- Stock Purchase Plan
- Life Insurance
- Flexible Spending Account
- Opportunities for Advancement
- Tuition Reimbursement for Qualified Courses
- Strong Company Culture
- Employee Resource Groups
Company Overview