Note: The job is a remote job and is open to candidates in USA. State Farm is a company focused on helping people, investing in communities, and strengthening customer connections through technology. The Marketing Lifecycle Analyst measures and analyzes prospect and consumer behavior across the marketing lifecycle, identifies opportunities to improve marketing effectiveness and conversion, and transforms customer and marketing data into actionable insights. The role develops analyses, reports, dashboards, and recommendations while partnering with marketing, analytics, science, campaign management, and business stakeholders.
Responsibilities
- Monitor and analyze funnel health across awareness, consideration, acquisition, retention, and cross-sell stages
- Analyze customer movement through marketing and digital experiences to identify opportunities to improve customer progression and conversion
- Identify customer drop-off points, behavioral trends, and engagement patterns throughout the customer lifecycle
- Develop audience segmentation analyses and behavioral insights to support marketing strategy and personalization efforts
- Perform lifecycle, cohort, conversion, and customer behavior analyses to identify optimization opportunities
- Build recurring reports, dashboards, and visualizations that communicate lifecycle performance and key customer insights
- Translate complex data into clear, actionable insights and recommendations for business partners
- Partner with Marketing Performance Analytics to understand how channel performance influences customer behavior
- Support Marketing Science by providing customer journey insights that complement attribution, experimentation, and marketing impact analyses
- Collaborate with cross-functional partners to answer business questions and support strategic marketing initiatives
- Ensure data accuracy, consistency, and quality across lifecycle analyses and reporting
- Continuously identify opportunities to improve analytical processes, measurement approaches, and reporting efficiency
Skills
- 3+ years of experience in Marketing Analytics, Customer Analytics, Digital Analytics, Marketing Science, or a related analytical discipline
- Knowledge of full-funnel marketing principles and customer lifecycle measurement
- Understanding of marketing funnels, customer journeys, behavioral analytics, and audience segmentation
- Experience analyzing customer behavior, conversion performance, and digital engagement metrics
- Proficiency using SQL to query, analyze, and validate large datasets
- Experience with data visualization tools such as Power BI or Tableau
- Strong analytical and problem-solving skills with the ability to identify trends, patterns, and opportunities from complex data
- Demonstrated ability to communicate analytical findings clearly through reports, presentations, and data visualizations
- Strong collaboration skills with the ability to partner effectively across marketing, analytics, and business teams
- Bachelor's degree in Analytics, Statistics, Marketing, Business, Economics, Data Science, or a related field preferred
- Familiarity with experimentation concepts and measurement methodologies preferred
- Experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics) and customer data platforms is preferred
Benefits
- Annual raise and bonus
- State Farm pays most of your healthcare premium, with multiple healthcare plan options including a high deductible plan
- 100% coverage for in-network preventative care through all medical plans
- Vision, dental, telemedicine, 24/7 mental health professionals, and other health and wellbeing programs for employees and their families
- Industry-leading training programs
- Tuition assistance programs
- Employee resource groups
- Mentoring
- Fertility/IVF/adoption assistance
- College coaching
- National discount programs
- Interactive monthly financial workshops
- Free financial coaching
- Access to State Farm Federal Credit Union savings and financing options
- Up to 20 days of time off annually initially
- Parental leave
- Paid holidays
- Celebration day
- Life leave of 40 hours per year
- Bereavement leave
- Community service/education support days
- Matching Gift Program
- Good Neighbor Grant Program
- Employee Assistance Fund
- Free financial advisors
- 401(k) plan with company contributions of up to 7% of your salary
- Qualified candidates outside of hub locations may be considered for 100% remote work arrangements
- Qualified candidates in or near hub locations should plan to work in a hybrid environment, working from home and some time in the office
- 401k Plan
- Health Insurance
- Dental/Vision plans
- Life Insurance
- Paid Time Off
- Annual Merit Increase
- Tuition Reimbursement
- Health Initiatives
Company Overview