Note: The job is a remote job and is open to candidates in USA. Martin Bionics provides innovative technology and compassionate care for people with limb loss and limb difference through its Patient Care and Product Sales segments. The Marketing Director owns the organization-wide marketing function, develops strategic plans with senior leadership, leads brand awareness and demand generation, and manages the marketing team.
Responsibilities
- Collaborate with senior leadership on development and implementation of near- and long-term marketing strategic plan, aligning on revenue, profitability, and market share/expansion
- Together with senior leadership, R&D, and Finance, collaborate on the development of new product roadmaps, including pricing, GTM strategy, and revenue recognition, carrying through to execution
- Build and maintain a robust understanding of the prosthetic landscape, including current & forecasted total addressable market, as well as subsets constituting target market
- Cultivate a working knowledge of competitive positioning (e.g. SWOT, Porter's Five Forces), informing overall marketing strategy, as well as specific campaign architecture
- Own the company's marketplace perception & beliefs, proactively soliciting feedback from all constituencies (e.g., patients, referring physicians, prosthetists, business owners), aligning company position with organizational vision
- Articulate, enact, and protect a cohesive brand identity and voice, inclusive of acceptable use standards by both employees and partners
- Maintain digital footprint (website, social media, SEO, CEO/AEO), ensuring active & positive engagement and presence
- Develop long-term sustainability strategy augmenting brand reputation, including partnerships toward positive earned media (e.g., product reviews, third-party endorsements)
- Collaborate with business segment leaders to define & refine ideal customer profile, developing strategies to increase market development and penetration
- Contribute to sales-team-specific go-to-market strategies (e.g., Patient Care/Product Sales, Inside Sales/Outside Sales), articulating cogent value proposition
- Optimize paid media channel selection and spend, regularly evaluating advertising campaign efficacy against strategic goals
- Understand audience-specific resonant collateral, and generate new marketing content, ensuring creative velocity
- Establish and track marketing metrics (e.g., CPM/CTR/CPL, CAC, LTV), collaborating with senior leadership and marketing team on strategy & continued improvement
- Recruit, develop, and retain excellent marketing teams, including hands-on coaching and performance management
- Maintain a healthy working relationship with direct reports, including regular one-on-one meetings, timely approvals, and a positive work environment
- Provide company-wide awareness and education on marketing functions
- All other job duties as assigned
Skills
- Bachelor's degree required
- 7+ years of progressive marketing experience, including at least 3 years in a management capacity, required
- Experience marketing to multiple audiences (B2C, B2B, B2B2B) in a regulated healthcare setting
- Demonstrated experience developing marketing strategy, owning a budget, and accountability to lead generation/revenue-linked outcomes
- Ability to coach, motivate, and hold teams accountable
- MBA or MSM preferred
- Medical devices preferred
Benefits
- Comprehensive health, dental, and vision insurance plans, including generous employer contribution to health insurance premium
- 3-weeks paid time off (PTO)
- 11 paid holidays annually, including 2 floating holidays
- 401(k) retirement plan with 3% company match
- Company provided long-term disability insurance and life insurance, plus option for supplemental life and short-term disability insurance
Company Overview