Note: The job is a remote job and is open to candidates in USA. Yibi Group is an OEM manufacturer and strategic partner for global luxury and fashion brands, specializing in high-end stainless steel fashion jewelry and accessories. The Marketing Director will lead digital marketing strategy and execution for the North American jewelry market, strengthen brand visibility, generate qualified leads, coordinate with China-based teams, and support client acquisition and business development.
Responsibilities
- Develop and execute digital marketing strategies for the North American jewelry and luxury market
- Manage social media, LinkedIn, SEO/SEM, digital advertising, and website content
- Plan campaigns that strengthen brand awareness and generate qualified business leads
- Create content showcasing Yibi’s jewelry development, craftsmanship, materials, manufacturing processes, and quality standards
- Coordinate marketing activities between China-based teams and the North American market
- Support business development through client presentations, campaigns, events, and market insights
- Monitor campaign performance and provide data-driven recommendations
- Ensure all communications align with Yibi’s positioning and luxury industry standards
Skills
- 5+ years of digital marketing experience in jewelry, fashion accessories, or luxury
- Strong understanding of the North American jewelry market
- Proficiency in Google Analytics, Google Ads, LinkedIn Campaign Manager, and major social media platforms
- Experience in content strategy, digital campaigns, lead generation, and performance analysis
- Fluent written and spoken English
- Excellent communication, project-management, and cross-cultural collaboration skills
- Strong analytical ability and attention to detail
- Ability to manage multiple projects in a fast-paced environment
- Ability to collaborate across China and US Pacific time zones
- Experience collaborating with international teams is preferred
- Chinese proficiency is a plus
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