Note: The job is a remote job and is open to candidates in USA. Piramal Pharma Solutions is seeking a Marketing Development Manager to lead digital marketing, service line marketing, and trade show and event strategy for its global CDMO business. The role owns marketing program execution, budget management, customer engagement, go-to-market planning, market intelligence, and cross-functional collaboration with commercial, business development, regional, and agency teams.
Responsibilities
- Own and drive SEO, GEO, paid media, email marketing, and website strategy to build brand visibility and generate qualified leads
- Analyze campaign, engagement, and website performance metrics to guide budget allocation and continuous optimization
- Lead and manage relationships with external digital marketing and creative agencies
- Develop and lead go-to-market marketing strategy for each service line, partnering with service line and BD leaders on positioning
- Own capability decks, brochures, and customer-facing presentations across service lines and sites
- Drive account-based marketing initiatives and commercial campaigns aligned to pipeline priorities
- Co-lead end-to-end planning and execution of trade shows, industry conferences, and customer events, including budget and ROI tracking
- Own the trade show calendar, booth strategy, and pre/post-event campaigns in partnership with business development
- Manage vendor, venue, and agency negotiations to optimize event spend and impact
- Lead customer engagement campaigns tied to key commercial priorities and milestones
- Drive development of marketing collateral, blogs, webinars, and technical content in partnership with SMEs
- Partner with business development on customer outreach tied to commercial campaigns and events
- Lead cross-functional coordination across global regions, internal teams, and agency partners to ensure timely execution
- Own customer, competitor, and market research initiatives that inform commercial strategy
- Champion adoption of digital marketing and AI-enabled commercial engagement tools; mentor team members as the function scales
Skills
- •Proven ability to lead and drive B2B and commercial marketing strategy, not just support execution
- •Experience leading digital marketing campaigns (SEO, GEO, paid media, email) and owning service line/product marketing strategy and customer engagement programs
- •Proven experience leading trade shows and industry events end-to-end, including budget ownership, vendor negotiation, and ROI measurement
- •Bachelor's degree in Marketing, Business, Life Sciences, or related field
- •7+ years of experience in B2B marketing, commercial marketing, or digital marketing, with demonstrated ownership of programs and budgets
- •Strong leadership, communication, and organizational skills, with the ability to influence senior stakeholders
- •Experience leading cross-functional and global teams, including agencies and external partners, as well as budget management of these activities preferred
- •Strong track record developing customer-facing marketing materials, sales enablement content, and service line collateral preferred
- •Experience in pharma, biotech, healthcare, CDMO, or other B2B industries preferred, including managing a trade show/event portfolio
- •Proficiency with CRM, marketing automation, and AI-enabled marketing tools is a plus
- •MBA a plus
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