Note: The job is a remote job and is open to candidates in USA. Insulated Products Corporation (IPC) is a cold chain packaging and temperature-controlled packaging company. The Marketing Coordinator will coordinate the Company's remote marketing team, oversee digital marketing and content activities, and support the execution of IPC's marketing strategy. The role also involves quality control, strategic planning, reporting, brand management, and developing expertise in IPC's products and industry.
Responsibilities
- Coordinate the daily work and priorities of the Company's remote marketing team
- Coordinate the work of team members responsible for graphic design, digital marketing, content creation, website management, social media, and other marketing activities
- Assign, prioritize, and track marketing projects and deliverables based on Company objectives
- Monitor deadlines, project status, workloads, and completion of assigned marketing tasks
- Facilitate communication between the remote marketing team and Company leadership
- Identify project delays, resource needs, quality concerns, and other issues and communicate them to the appropriate stakeholders
- Ensure that team members have clear objectives, priorities, deadlines, and expectations for their assigned work
- Review marketing outputs produced by the remote team before submission to the President for final approval
- Review marketing materials for accuracy, quality, consistency, brand alignment, messaging, and relevance to the intended audience
- Ensure that website content, social media content, digital campaigns, advertisements, graphics, presentations, email campaigns, and other marketing materials accurately represent IPC
- Identify errors, inconsistencies, or opportunities for improvement before deliverables are presented to the President
- Provide clear feedback and direction to the marketing team to improve the quality and effectiveness of their work
- Ensure that approved marketing initiatives are implemented accurately and consistently
- Develop and recommend strategic marketing initiatives that support IPC's business growth and market objectives
- Translate Company goals and priorities into actionable marketing projects and campaigns
- Identify opportunities to improve IPC's brand awareness, market positioning, lead generation, customer engagement, and digital presence
- Research new marketing channels, campaigns, content opportunities, and strategies relevant to IPC's target markets
- Monitor marketing trends and recommend strategies that may benefit the Company
- Support the President in developing and implementing long-term marketing strategies
- Develop and maintain a strong working knowledge of IPC's products, technologies, capabilities, and applications
- Develop a strong understanding of the cold chain packaging and temperature-controlled packaging industry
- Understand key concepts related to insulated packaging, thermal packaging, temperature-controlled shipping, refrigerant solutions, cold chain logistics, and related technologies
- Understand the needs and challenges of customers that require temperature-controlled packaging solutions
- Research competitors, market trends, customer needs, industry developments, and emerging technologies relevant to IPC
- Ensure that marketing strategies and content accurately reflect IPC's products and their applications within the cold chain market
- Serve as a knowledgeable marketing liaison between Company leadership and the remote marketing team when technical or industry-specific information is required
- Coordinate and oversee digital marketing activities performed by the remote team
- Monitor website, SEO, social media, email marketing, digital advertising, content marketing, and other digital initiatives
- Review digital marketing performance and identify opportunities for improvement
- Coordinate the development and publication of digital content
- Monitor digital marketing metrics and prepare reports or summaries for Company leadership
- Recommend improvements based on campaign performance, analytics, market trends, and customer behavior
- Help establish consistent messaging and positioning across IPC's marketing channels
- Review and coordinate the development of marketing content, including website copy, social media content, email campaigns, product materials, presentations, and other marketing assets
- Ensure marketing content is professional, accurate, consistent, and aligned with IPC's brand
- Coordinate with designers and content creators to ensure marketing materials effectively communicate IPC's products and value proposition
- Maintain organized marketing calendars, project trackers, campaign records, and marketing documentation
- Track marketing deliverables, deadlines, and project progress
- Monitor key marketing performance indicators and provide regular updates to Company leadership
- Identify inefficiencies in the marketing workflow and recommend improvements
- Establish and improve processes for managing the Company's remote marketing team
- Continuously evaluate the effectiveness of marketing activities and recommend adjustments
Skills
- • Proven experience in marketing coordination, marketing operations, digital marketing, project coordination, or related field
- • Experience coordinating or managing the work of remote marketing teams
- • Strong understanding of digital marketing, content marketing, social media, website management, and marketing operations
- • Strong organizational and project management skills
- • Excellent written and verbal communication skills
- • Strong attention to detail and quality control skills
- • Ability to manage multiple projects, deadlines, and team priorities simultaneously
- • Strong analytical and problem-solving skills
- • Ability to review marketing work and provide clear, constructive feedback
- • Ability to work independently while maintaining effective communication with U.S.-based leadership and remote team members
- • Ability to learn and understand technical products and industry-specific information
- • Microsoft Office
- • Microsoft Excel
- • Google Workspace
- • CRM Systems
- • Website Content Management Systems
- • Digital Marketing Platforms
- • Social Media Platforms
- • Email Marketing Platforms
- • Marketing Analytics and Reporting Tools
- • Project Management and Collaboration Tools
- • Must be available to work during U.S. business hours and maintain reasonable overlap with Pacific Time (PT)
- Candidates must be legally authorized to work remotely from within the United States
- • Experience in cold chain packaging, temperature-controlled packaging, thermal packaging, insulated packaging, cold chain logistics, or related industries
- • Experience in B2B marketing
- • Experience marketing, technical, industrial, manufacturing, packaging, logistics, or supply chain products.
- • Experience coordinating graphic designers, digital marketers, content creators, website developers, or other marketing specialists
- • Experience working with U.S.-based companies or customers
- • Experience reporting directly to company leadership
- Experience in one or more of the following industries is strongly preferred:
- • Cold Chain Packaging
- • Temperature-Controlled Packaging
- • Thermal Packaging
- • Insulated Packaging
- • Insulated Containers
- • Refrigerant Products
- • Temperature-Controlled Shipping
- • Cold Chain Logistics
- • Pharmaceutical and Life Sciences
- • Food and Perishable Goods
- • Packaging Manufacturing
- • Logistics and Supply Chain
- • Industrial Products
- • Manufacturing
- • Thermal Management Technologies
Benefits
- Full-time employment
- Remote work from within the United States
- Work directly with company leadership
- Opportunity to coordinate a growing remote marketing team
- Opportunity to directly influence IPC's product presentation, customer reach, market presence, and marketing strategy
Company Overview