Note: The job is a remote job and is open to candidates in USA. The Sage Group's client is a leading global search engine company seeking a contract Marketing Coordinator. The role leads and project manages creative localization, paid performance campaigns, asset delivery, repository management, agency coordination, budgeting, stakeholder approvals, and campaign learning activities across more than 10 international markets.
Responsibilities
- Lead and project manage creative localization activities for global paid performance campaigns and in-market creative rotations (text ads, static banner ads, video ads for multiple digital platform including AC, ASA, GSEM, Social) across 10+ countries
- Own strategy and refresh cadence across ASA and GSEM, ensuring we’re running the best keywords across platforms to convert downloads. Apply learnings internationally to 10+ markets
- Manage all aspects linked to final delivery of creative assets to media agency including developing creative names according to the Creative Nomenclature, generating YouTube links, requesting SMP links
- Own post click strategy across platforms including developing new CPPs with new product images when applicable
- Create and maintain campaign repository to easily keep track, gain access and share all the creative developed (both a deck for easy access and a trix for easy tracking)
- Maintain a tracker capturing licensing and usage terms of different creative elements (like images, voiceover, music, etc.)
- Develop a global central repository of useful campaign material
- Manage agency scope and POs for creative production with external creative partners(Jellyfish, NewFangled, Pencil Pro)
- Manage creative budget and track spending progress, flagging over/under spend with 1 month notice before end of quarter
- Own creative review process: Coordinate creative reviews and approvals of use cases, storyboards and animations with various stakeholders including PMMs, CAM Creative, iGA leads, Brand leads & Legal
- Drive regular cadence of learnings
Skills
- 3+ years' experience in marketing coordinator or similar role, coordinating large scale campaigns
- Localization project experience
- Experience working on and developing creative campaigns partnering with agencies
- Foundational understanding of different performance marketing channels
- Understanding of SEM, landing pages, keyword strategies
- Experience building and consolidating reports and insights for executive audiences
Benefits
- Remote in the US
Company Overview