Note: The job is a remote job and is open to candidates in USA. FranklinCovey is a leadership and organizational performance partner that helps organizations achieve important results through high-trust leaders, teams, and cultures. The Marketing Coordinator supports education marketing initiatives by managing conferences, sponsorships, event logistics, lead capture, post-event follow-up, and the design and production of conference marketing assets.
Responsibilities
- Negotiate with association partners to maximize the value of assigned sponsorships, including lead-generation opportunities, brand visibility, speaking opportunities, and attendee engagement
- Manage sponsorship agreements, deliverables, deadlines, and contractual requirements for an assigned portfolio
- Coordinate with association contacts, vendors, speakers, and internal stakeholders throughout the planning and execution process
- Confirm that all contracted sponsorship benefits are fulfilled and document any outstanding deliverables or follow-up needs
- Support the evaluation of conference and sponsorship opportunities based on cost, audience, lead potential, and alignment with business priorities
- Manage the full lifecycle of an assigned conference portfolio, including contracting, registration, booth logistics, shipping, vendor coordination, materials, technology, staffing, and post-event follow-up
- Serve as the primary marketing point of contact for assigned conferences
- Develop and maintain event timelines, checklists, budgets, and documentation for each assigned event
- Coordinate booth orders, furnishings, signage, giveaways, books, printed materials, lead-capture tools, and other event needs
- Support conference speakers and presenters with deadlines, materials, logistics, and association requirements
- Communicate conference plans, responsibilities, deadlines, and policies to sales representatives and internal participants
- Identify risks or gaps early and bring together the appropriate stakeholders to resolve them
- Provide remote or on-site event support when required
- Reconcile event expenses and track spending against approved budgets
- Set up and manage lead-capture processes for assigned conferences
- Train and support sales representatives and internal participants on Mobly or other approved lead-capture tools
- Confirm that conference leads are captured, reviewed, and transferred accurately and on time
- Coordinate with sales and demand-generation partners on lead handoff requirements
- Track and report lead volume, contact capture, event participation, and other assigned conference outcomes
- Maintain accurate records of event results, lessons learned, and follow-up actions
- Design and produce conference and sponsorship materials, including booth graphics, one-pagers, handouts, signage, presentation materials, digital ads, promotional graphics, and related event collateral
- Create assets using Adobe Creative Suite and Adobe Express while following FranklinCovey and Education division brand standards
- Adapt existing materials for different audiences, formats, events, sponsorship requirements, and production specifications
- Prepare files for print and digital production, including correct sizing, formatting, resolution, and vendor specifications
- Develop reusable templates for common conference and sponsorship materials
- Maintain an organized library of current conference assets, templates, source files, and archived materials
- Manage asset revisions and version control across concurrent events
- Collaborate with the Marketing Manager, Product & Brand on brand-sensitive or out-of-scope design needs
- Ability to travel for events including conferences as needed
Skills
- • 2+ years of experience in conference marketing, event coordination, sponsorship management, graphic design, or a related role
- • Experience creating print and digital marketing assets
- • Ability to travel for events including conferences as needed
- • Experience managing events or projects with overlapping timelines
- • Proficiency in Adobe Creative Suite and/or Adobe Express
- • Strong written and verbal communication skills
- • Strong organizational skills and attention to detail
- • Ability to manage budgets, deadlines, logistics, and deliverables with limited day-to-day supervision
- • Ability to work collaboratively with sales representatives and cross-functional teams in a remote environment
- • Experience managing conferences and sponsorships from contracting through post-event reporting
- • Experience negotiating sponsorship packages, vendor agreements, or association benefits
- • Experience managing conference budgets and reconciling event expenses
- • Experience with conference lead-capture platforms
- • Familiarity with print-production requirements, booth graphics, signage, and exhibit vendors
- • Experience working within established brand standards
- • Experience in the PK–12 education market or with education associations
- • Interest in FranklinCovey content and the PK–12 education market
- • Strong service orientation when supporting sales representatives and conference participants
- • Sound judgment about when to resolve an issue independently and when to involve additional stakeholders
- • Patience, professionalism, and confidence working through changing event requirements
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- HSA
- Employee stock purchasing program
- 401(k)
- Paid time off
- Holiday pay
Company Overview