Note: The job is a remote job and is open to candidates in USA. Lean Marketing is hiring Marketing Coordinators to support three Australian businesses: Janper, Tucker Environmental, and CFM Bookkeeping. The role involves independently coordinating, planning, and executing marketing campaigns across multiple channels, including email, CRM, content, social media, websites, events, and video. The coordinator will manage projects, track performance, optimize marketing systems, and collaborate with business owners and other departments.
Responsibilities
- Developing and executing email marketing campaigns and managing a CRM management: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters
- Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value
- Graphic design and developing marketing materials: Designing lead magnets, resources, content, brochures, and landing pages
- Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics
- Writing and editing marketing copy for various channels such as social media, email, and website content
- Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement
- Video production: Coordinating and managing video content and production pipeline, managing videographer, and scheduling video content. Basic video editing skills a plus!
- Creating and managing project timelines to ensure that campaigns and initiatives are completed on time
- Managing the company's website, including updating content, ensuring website functionality, and improving website performance
- Coordinating and executing events, such as trade shows, conferences, and product launches
- Coordinating with other departments, sponsors, and partners: Coordinate marketing activities with other departments, such as sales, product development, and customer service, to ensure that marketing initiatives align with overall business objectives. Coordinate sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences
- CRM management and marketing automation: Strong, hands-on experience with CRM platforms is a high priority, ideally GoHighLevel (GHL) or a comparable platform. Building and managing pipelines, setting up automations and workflows, using tags and custom fields to segment contacts, and managing the handoff of leads from marketing to sales. Multiple years of CRM experience required
Skills
- Copywriting. You'll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work
- Being tech-savvy. You don't need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies
- While we don't expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts
- Leadership potential. Initially, you'll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants
- Project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion
- Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude
- Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important
- Multiple years of CRM experience required
- Ideally, you've had experience in project management
- Strong, hands-on experience with CRM platforms is a high priority, ideally GoHighLevel (GHL) or a comparable platform
- Basic video editing skills a plus!
Benefits
- This is a completely remote position, so you’ll have the ability to create your own schedule.
- Flexible work hours (though irregular hours may be expected based on working with different time zones).
- Gain management and marketing experience.
Company Overview