Note: The job is a remote job and is open to candidates in USA. Crimson Education is a college admissions consulting firm that provides expert-led guidance and data-driven strategies to help students gain admission to leading universities. The Marketing Coordinator will coordinate and execute marketing initiatives in Canada across digital campaigns, email, webinars, events, content, and partnerships, while optimizing performance and collaborating with cross-functional teams.
Responsibilities
- Support the execution of Crimson’s marketing initiatives in Canada, focusing on brand awareness, lead generation, and conversion growth
- Execute integrated marketing campaigns across digital channels, ensuring alignment with Crimson’s brand positioning and messaging
- Coordinate the development and delivery of campaign assets, including landing pages, email campaigns, social media content, digital publications, advertisements, and promotional materials
- Manage campaign timelines, dependencies, approvals, and handoffs across Marketing, Design, Digital, Sales, and global teams
- Build and execute targeted email marketing campaigns to engage prospects, nurture leads, and drive conversions
- Take an end-to-end approach to campaign execution, ensuring deliverables are complete, accurate, QA'd, and ready to launch
- Write clear, compelling marketing copy for email campaigns, landing pages, social media, advertisements, and promotional materials
- Work closely with the design team to develop marketing assets and campaign collateral aligned with Crimson’s brand voice
- Understand audience needs and psychographics to craft messaging that resonates with prospective students and families
- Provide thoughtful creative feedback and proactively identify opportunities to improve campaign messaging and creative performance
- Track marketing metrics including lead generation, engagement, and conversion rates
- Work closely with the sales team to evaluate lead quality and pipeline progression
- Track campaign performance across channels, providing insights and recommendations to help improve campaign performance and conversion rates
- Own the execution of webinar campaigns from promotion through post-event follow-up and reporting, including hosting weekly webinars and coordinating speakers, content, registration, promotion, technology, and audience engagement
- Coordinate marketing promotion for webinars and offline events, including email campaigns, social media promotion, landing pages, advertising, and campaign materials
- Plan and execute lead generation campaigns designed to build pipeline and drive conversion
- Coordinate live event logistics and marketing activities as required
- Identify and pursue partnership and sponsorship opportunities that can expand Crimson’s reach and generate new audiences
- Support outreach to prospective partners and manage ongoing marketing relationships to ensure strong execution and alignment
- Manage multiple projects and competing priorities while maintaining clear timelines and consistent follow-through
- Proactively identify dependencies, risks, and blockers and communicate them early to relevant stakeholders
- Keep stakeholders informed of project progress, completed deliverables, next steps, and required actions
- Coordinate effectively across local and global teams, including Marketing, Sales, Design, Digital, and external partners
- Maintain accurate campaign documentation, timelines, assets, and links to ensure teams have access to the information they need
- Adapt quickly to changing priorities and requirements while maintaining quality and momentum
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3–5 years of experience in marketing coordination, campaign execution, or digital marketing, with a preference for experience in the education space
- Strong project management skills, with the ability to manage multiple campaigns, stakeholders, and competing deadlines
- Demonstrated experience taking marketing initiatives from planning through execution, including coordinating assets, approvals, launches, and post-campaign follow-up
- Strong copywriting skills, with the ability to produce clear, engaging marketing content across email, social media, landing pages, and other channels
- Experience executing integrated marketing campaigns across email, social media, paid media, and digital channels
- Strong analytical mindset, with the ability to interpret campaign performance data and identify opportunities for optimization
- Strong understanding of marketing fundamentals, including brand positioning, buyer personas, messaging, value propositions, and the marketing funnel
- Familiarity with visual branding and design principles, with the ability to provide effective creative direction and feedback
- Strong verbal communication and presentation skills, with the ability to confidently communicate with prospective families, leadership, and cross-functional teams
- Experience working collaboratively across Marketing, Sales, Design, Digital, and global teams
- Comfortable working in a fast-paced, fully remote environment across multiple time zones and adapting to changing priorities
- Highly organized and proactive, with strong attention to detail and the ability to work independently with limited oversight
- Proficient in English, both written and spoken
- Highly accountable & execution-oriented: Takes ownership from idea to execution, follows through on commitments, and has a strong attention to detail to ensure campaigns are delivered accurately and to a high standard
- Proactive & solutions-oriented: Anticipates what needs to happen next, identifies potential roadblocks early, and brings forward solutions rather than waiting for direction
- Adaptable & agile: Thrives in a fast-paced environment where priorities can shift quickly, and is comfortable navigating ambiguity and working across multiple teams and markets
- Analytical & curious: Naturally curious about marketing performance, uses data and insights to understand what is working, and looks for opportunities to continuously improve results
- Creative & commercially minded: Brings fresh ideas to campaigns and communications, while understanding how creative thinking can translate into meaningful marketing and business outcomes
- Collaborative & communicative: Works effectively across Marketing, Sales, Design, Digital, and global teams; communicates clearly and proactively to keep projects moving and stakeholders aligned
- Highly organized & self-directed: Can manage multiple priorities and deadlines independently, create structure in a dynamic environment, and maintain momentum without requiring close oversight
- Experience with marketing automation, CRM, and analytics platforms (e.g., Salesforce, Marketo) is a plus
- Experience in education marketing or knowledge of global university admissions (US, UK, EU, Ivy League) is a plus
Benefits
- Flexible working environment where you will be empowered to structure how you work
- Limitless development and exposure
- $1000 individual training budget per year
- Psychologist on staff
- Fireside chats and workshops to help support our high-performing and ambitious team
- Option to work from one of our many offices or remotely
Company Overview